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About the Role

We are seeking a General Manager to launch and lead a new agency in the Adventure Travel vertical. This role involves building a specialist business from the ground up, powered by Fora’s AI-enabled platform, supplier relationships, and infrastructure. The GM will build and lead a newly-branded agency and a team of Independent Contributors focused on building a travel business in this space.

Responsibilities

• Launch and operate an adventure-focused travel agency powered by Fora’s AI-enabled platform.
• Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
• Serve as an external-facing thought leader on building and scaling a niche agency on Fora's platform.
• Track and report on agency performance, including advisor activity, booking volume, and business growth.
• Onboard, coach, and mentor Independent Contributors from their first booking through building sustainable, growing businesses.
• Define the agency’s positioning, focus areas, and go-to-market strategy.
• Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals.
• Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for Independent Contributors.

Requirements

• 5-7 years of professional experience.
• Demonstrated P&L ownership.
• Genuine passion for travel, ideally within the adventure category or another niche.
• Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent.
• Entrepreneurial mindset with comfort in ambiguity, building from scratch, and operating with minimal infrastructure.
• AI-forward and growth-minded, excited to leverage new tools and technology.
• Ability to work in the U.S.
• MBA or other advanced degree (strongly preferred).
• Experience in a high-growth startup or technology-enabled business (strongly preferred).
• Familiarity with the host agency model (strongly preferred).
• An existing network that extends into adventure-adjacent communities (strongly preferred).

Skills

• Adventure Travel
• AI-enabled platform utilization
• Supplier relationship management
• Revenue growth strategies
• Thought leadership
• Performance tracking and reporting
• Coaching and mentoring
• Strategic positioning
• Go-to-market strategy development
• Operational process optimization
• Talent recruitment and development
• Entrepreneurship
• Technology adoption

Location

• New York City
• Remote

Work Type

• Full-time
• Remote option considered

Experience Level

• 5-7 years professional experience
• Multiple levels considered

Education Level

• MBA or other advanced degree

Salary/Compensations

• $160K–$180K + equity

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

About the Company

• Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business.
• We are modernizing the $100B+ travel agency industry by combining powerful technology, data, and community.
• Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale.
• Founded in 2021, Fora has grown to a team of 200+ employees based in New York City.
• We announced our $60 million Series B and C investment rounds in 2025.
• Recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.
• We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology.

Equal Opportunity

• Fora is committed to an equitable hiring process and an inclusive work environment.
• BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
• We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
• Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization.