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About the Role
WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager for a 5-month fixed-term contract to support a major beauty client. You will lead a team of Influencer Executives, drive successful influencer marketing campaigns, and ensure seamless execution and impactful results aligned with brand objectives.
Responsibilities
- Develop and implement comprehensive influencer marketing strategies.
- Identify key influencer segments and determine collaboration models.
- Collaborate with brand, social, PR, and e-commerce teams for integrated campaigns.
- Manage annual and campaign budgets.
- Build and maintain relationships with influencers, agencies, and talent managers.
- Oversee influencer outreach, negotiation, and contracting.
- Manage influencer onboarding, creative briefings, and brand guideline compliance.
- Foster long-term ambassador relationships.
- Lead end-to-end paid influencer campaigns from ideation to analysis.
- Manage product seeding and gifting initiatives.
- Ensure compliance with advertising standards and disclosure regulations.
- Utilize data and analytics to measure performance and provide optimization recommendations.
- Report on key metrics and KPIs to demonstrate ROI.
- Monitor trends in social media, influencer marketing, and the beauty industry.
- Explore new platforms, tools, and strategies.
- Execute trend-led activations within tight timeframes.
Requirements
- 5–6 years of experience in influencer marketing, talent management, or digital brand marketing.
- Strong understanding of influencer ecosystems on Instagram, TikTok, YouTube, and Snapchat.
- Proven track record in managing influencer campaigns from strategy to execution.
- Excellent relationship management, negotiation, and communication skills.
- Strong analytical and organizational skills with attention to detail.
- Familiarity with influencer marketing tools and platforms such as Traackr.
- Creative mindset with the ability to leverage cultural and social trends.
- Passion for beauty, skincare, and cosmetics.
- Familiarity with mass-market and luxury beauty sectors.
- Experience with both paid and organic influencer programs.
Skills
- Influencer marketing strategy
- Talent management
- Digital brand marketing
- Campaign management
- Relationship management
- Negotiation
- Data analysis
- Trend analysis
- Budget management
- Stakeholder management
Work Type
- 5 month fixed-term contract
- Flexible working model
Experience Level
- 5–6 years of experience
Benefits
- 25 days annual leave plus 1 volunteer day
- Bupa Healthcare
- Enhanced maternity, adoption, and shared parental leave
- 1.5:1 matching pension structure
- Up to £25 per month for exercise class membership
- Unmind membership
- LifeWorks tool
- Annual eye tests
- Development budgets
- Wellbeing incentives and activities
- Season ticket loan
- Cycle to work scheme
- Life assurance
About the Company
- Ogilvy is a global agency network specializing in advertising, public relations, relationship design, consulting, and health.
- WPP is a global creative transformation company and the parent organization of Ogilvy.
- Ogilvy UK is the most awarded agency in Europe as of 2023.
Equal Opportunity
- Ogilvy is an equal opportunity employer and considers applicants without discrimination or regard to particular characteristics.
- Committed to fostering a culture of respect, belonging, and equal career progression opportunities.
- Provides reasonable accommodation for the application process upon request.