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About the Role
As a Senior Product Marketing Manager, you will be a senior leader within the Product Marketing team, taking ownership of core Arbor products. Your role will drive product differentiation, spearhead new feature releases, enhance sales enablement, and accelerate product adoption, ensuring commercial teams are world-class advocates and customers understand Arbor's value.
Responsibilities
- Shape and contribute to the annual Product Marketing strategy and roadmap for your dedicated product suite.
- Understand the market, customer personas, and competitors to inform company planning.
- Partner with R&D teams to influence future product development based on market feedback.
- Define comprehensive GTM strategies, including contributing to packaging and pricing decisions.
- Launch new features to market, meeting commercial revenue targets and user adoption goals.
- Coordinate cross-functional launch plans, aligning Product, Sales, Marketing, and Customer Success teams.
- Monitor user feedback and metrics to recommend product improvements.
- Craft compelling positioning and messaging for complex product areas.
- Equip internal teams to articulate product strengths and ROI.
- Develop sales and customer collateral to drive awareness.
- Monitor data quality and key performance metrics in Gainsight, HubSpot, and Salesforce.
- Build, refine, and manage AI skills and custom agents to automate product marketing delivery.
Requirements
- Significant experience in SaaS product marketing (ideally B2B) with a proven track record of growing scope and strategic influence.
- Exceptional copywriter who can translate sophisticated technology into clear, compelling, and benefit-driven narratives.
- Demonstrated success partnering closely with Product and Sales stakeholders, with the ability to confidently lead cross-functional initiatives.
- Excellent project management skills; thrive in a fast-paced environment and enjoy autonomy.
- Practical experience integrating AI tools into daily workflows to enhance output quality, experiment, or accelerate delivery.
Skills
- Product Marketing
- Go-To-Market Strategy
- Sales Enablement
- Customer Success
- Commercial Enablement
- Storytelling
- Copywriting
- Project Management
- AI Integration
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Salary/Compensations
- up to £65,000 per year
Benefits
- Dedicated wellbeing team
- 32 days holiday (plus Bank Holidays)
- Life Assurance paid out at 3x annual salary
- Comprehensive wellness benefit provided by AIG Smart Health (24/7 virtual GP, Mental health support, Counselling, Personalised Health Checks)
- Private Dental Insurance with Bupa
- Salary sacrifice Pension provided by Scottish Widows
- Enhanced maternity and adoption leave (20 weeks full pay)
- Enhanced paternity pay (6 weeks full pay)
- 5 free return to work maternity coaching sessions
- Access to Calm and Bippit (financial wellbeing coaching)
- Flexible working
- Social committees
- Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships)
- Volunteer with a charity for a day each year
About the Company
- Arbor's mission is to transform the way schools work for the better, creating a future where being challenged doesn’t lead to burnout, data guides progress without overwhelming staff, and everyone is reminded of their passion for education.
- Their MIS and school management tools are used in over 12,500 schools and trusts, saving staff time, providing clear insights, and supporting happier working days.
- They focus on creating happier working lives for school staff and making schools more joyful places to work and learn.
Equal Opportunity
- Arbor Education is an equal opportunities organisation.
- Their goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be.
- They support and promote diversity and equality, and actively encourage applications from people of all backgrounds.
- They partner with Neurodiversity Consultancy, Lexxic for training, support and advice.