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About the Role

This role is for an experienced brand writer who believes words are one of the most powerful tools in building distinctive brands. You'll lead creative copy across multiple projects, partnering closely with our Design and Client Services teams to develop compelling verbal identities, shape brand narratives and bring charisma to every touchpoint. Working alongside the Creative director and other Senior Copywriters, you'll help set the creative standard for verbal identity. You'll champion the role of copy throughout the creative process and work directly with clients to challenge briefs, evolve ideas and create work that moves brands forward.

Responsibilities

Lead the creation of compelling brand narratives, verbal identities and creative copy across branding, packaging, campaigns and digital experiences
Translate strategy into distinctive creative ideas that bring brands to life through language
Champion the role of copy throughout the creative process, ensuring words and design work seamlessly together
Develop and evolve tone of voice systems that flex across channels while remaining true to the brand
Create verbal identity guidelines that enable brands to communicate consistently and confidently
Evaluate existing brand communications and identify opportunities to strengthen verbal expression
Adapt copy for different audiences, platforms and formats while maintaining clarity and impact
Edit and refine creative work to ensure the highest standards of craft
Partner closely with Client Services, Strategy, Design and Motion teams to deliver integrated creative solutions
Challenge and interpret client feedback where appropriate to achieve stronger creative outcomes
Facilitate workshops, brainstorms and creative sessions that inspire fresh thinking
Contribute creative ideas to pitches and new business opportunities
Build trusted relationships with clients through confident communication, strategic thinking and exceptional creative delivery
Manage multiple projects simultaneously while maintaining quality and meeting deadlines
Champion collaborative ways of working across departments
Mentor and support junior writers and creatives, sharing knowledge and encouraging growth
Inspire others through curiosity, creativity and a genuine passion for language
Champion excellence in presentation and communication, both internally and with clients
Encourage the team to explore emerging trends in language, culture, technology and consumer behaviour
Support project leadership and team priorities when the Head of Copywriting is unavailable
Lead with integrity, openness and accountability, creating an environment where great ideas can thrive

Requirements

Significant experience as a Senior Copywriter within a branding / creative agency or leading a brand with a distinctive TOV and show how your work was influential to this.
A portfolio demonstrating exceptional brand writing across verbal identity, packaging, campaigns and digital touchpoints
Strong experience developing tone of voice frameworks and verbal identity systems
Proven ability to translate strategy into distinctive creative concepts and copy
Excellent presentation and storytelling skills, with confidence presenting creative work to clients
Experience leading multiple creative projects simultaneously
Passion for branding, language and building iconic consumer brands
Natural collaborator who enjoys working across multidisciplinary creative teams
Strong mentoring skills with a desire to develop more junior creatives
Curious about culture, language and emerging trends that shape brands
You will demonstrate being a DE+I advocate and champion with your actions and participation.

Skills

Brand writing
Verbal identity development
Tone of voice frameworks
Creative copy development
Storytelling
Presentation skills
Client communication
Mentoring
Collaboration

Location

Shoreditch studio location
Hybrid working

Work Type

Fixed term contract
Hybrid working
2 days pw in the studio
2 weeks work from anywhere, by agreement with line manager

Experience Level

Senior

Salary/Compensations

Competitive salary

Benefits

Bupa Healthcare, including dental option
Income protection & life insurance
Classpass credits
Group personal pension
25 days holiday + time given at Christmas and New Year
Summer Fridays x 2
Birthday day off
Season ticket loan
Cycle to work scheme
Enhanced parental leave policies
Referral scheme for new hires

About the Company

Jones Knowles Ritchie (JKR) is a branding business, founded in 1990 and proudly independent ever since.
We started out in the world of packaging, but now we're worldwide; from three founders to more than 300 of us across the UK and USA.
Together, we build and deliver brands across the entire consumer experience.
We're here to inspire brands and people to be their true selves.
To be brave.
Be tenacious.
And above all, be yourself.
Because we believe that's the only way to truly be distinctive, everywhere.

Equal Opportunity

At JKR, our goal is to create an equitable, diverse and inclusive workplace that reflects and creates for the societies we live in. Diversity, Equity and Inclusion is a long-term business imperative and a commitment at JKR, not an initiative that sits under one department.