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About the Role
Fiix is seeking a Paid Media Specialist to manage and optimize paid acquisition programs across search and social, driving measurable pipeline and revenue outcomes. You will collaborate with various teams to ensure campaign effectiveness and accurate measurement through to ARR.
Responsibilities
- Manage performance across paid channels.
- Manage and improve paid search and paid social programs, including keyword/audience strategy, bidding, budgets, and ad structure.
- Increase revenue outcomes, not just leads.
- Align conversion strategy to funnel stages, partnering with stakeholders to improve quality and acceptance rules.
- Run a disciplined testing roadmap, launching structured experiments and scaling winners.
- Increase conversion rate through a full funnel journey.
- Partner with web/UX and content teams to improve landing page relevance, speed, form performance, and post-click experience.
- Build repeatable governance, including campaign QA, naming conventions, change logs, budgets, pacing, and weekly performance reviews.
- Surface risks and opportunities.
- Deliver weekly/monthly reporting with applicable insights for marketing leadership and team members.
- Support quarterly and monthly planning, forecasting performance, proposing budget allocations, and aligning channel strategy to GTM priorities.
Requirements
- Bachelor's Degree in a relevant field.
- Legal authorization to work in Canada is required.
- 5+ years of experience.
- Experience developing, delivering, and enabling product marketing programs cross-functionally.
- Understanding of marketing at all stages of the B2B customer journey and SaaS product lifecycle.
- A collaborative self-starter who is comfortable being hands-on with implementation of programs.
- Product oriented with the ability and curiosity to understand and learn about features and a technology platform.
- Discipline to follow established standards and processes.
Skills
- Paid Media
- Paid Search
- Paid Social
- Demand Generation
- Marketing Operations
- Analytics
- Content/Creative
- Web/UX
- Sales Development
- Revenue Operations
- B2B Marketing
- SaaS Product Lifecycle
Location
- Canada
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years
Education Level
- Bachelor's Degree
Salary/Compensations
- CAD $77,760 - $97,280
- 5% annual target bonus
Benefits
- Health Insurance including Medical and Dental
- Health Care Spending Account (HCSA)
- Employee Assistance Program (EAP)
- Retirement plans
- Paid Time Off
- Volunteering Time Off
- Employer Savings Plan Matching (RRSP, TFSA, and EPSP)
- Employer Paid DC Pension
- Maternity and Parental Leave Top-Up
- Fitness Reimbursement Program
- Flexible Work Schedule
About the Company
- Rockwell Automation is a global technology leader focused on helping manufacturers be more productive, sustainable, and agile.
- With over 28,000 employees, we are energized problem solvers making a positive impact.
- We are dedicated to building a diverse, inclusive, and authentic workplace.
- Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation.
- We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable.
- Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries.
- We welcome all makers, forward thinkers, and problem solvers.
Equal Opportunity
- We are an Equal Opportunity Employer including disability and veterans.
- If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (519) 618-4899.