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About the Role

Lead the account-based marketing (ABM) strategy, planning, and measurement to deliver a comprehensive ABM program. Ensure a contextual and personalized buyer's journey by integrating content and experiences at the right time. Measure success through engagement and influence on pipeline creation and ARR growth from the existing Fiix account list, including site expansion and net new enterprise acquisition. Collaborate with marketing, sales, and operations teams to deliver a seamless prospect experience.

Responsibilities

Work with sales leaders to support the revenue team on account selection, coverage planning, and insight gathering for relevant, prospect-centric campaigns across digital and traditional channels.
Lead the strategy and planning of the Fiix account-based marketing program across all outbound efforts, including campaign briefing, development, and measurement.
Partner with the content team and third parties to grow relevant content and experiences for prospect engagement and education.
Work with marketing operations for seamless deployment, tracking, and measurement of all program activity.
Build a reporting framework to measure marketing program influence on pipeline creation and ARR growth.
Analyze data to identify sales opportunities and understand conversion metrics to improve program impact and the prospect experience.

Requirements

Bachelor's Degree in a relevant field.
Legal authorization to work in Canada is required.
8+ years of experience building ABM strategies, planning, and program measurement in a B2B software environment.
Experience working alongside BDR, AM, content, and ops teams.
Proficiency in implementing integrated/automated marketing campaigns, including nurture programs, across digital and traditional channels.
Analytical, data-driven marketing skills to mine for insights and translate them into contextual, value-driven prospect experiences.
Experience implementing best practices for campaign intake and execution in partnership with a marketing operations team.
Ability to plan and track spending to stay within budget.
Project management skills with strong follow-through.
Familiarity with SFDC, Pathfactory, Drift, Marketo, Outreach, and Prolifiq.

Skills

Account-based marketing (ABM)
Integrated marketing campaigns
Content strategy
Marketing operations
Data analysis
Pipeline creation
ARR growth
Sales support
Digital marketing
Traditional marketing
Project management

Location

Canada

Work Type

Hybrid

Experience Level

8+ years

Education Level

Bachelor's Degree

Salary/Compensations

CAD $95,200 - $119,000
5% annual target bonus

Benefits

Health Insurance including Medical and Dental
Health Care Spending Account (HCSA)
Employee Assistance Program (EAP)
Retirement plans
Paid Time off
Volunteering Time off
Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP)
Employer Paid DC Pension
Maternity and Parental Leave Top-Up
Fitness Reimbursement Program
Flexible Work Schedule

About the Company

Rockwell Automation is a global technology leader focused on helping manufacturers be more productive, sustainable, and agile.
We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable.
Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work.

Equal Opportunity

We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (519) 618-4899.