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About the Role

Strengthen revenue impact by managing product marketing work that directly improves win rates and launch success. This role will lead and scale the win/loss program, capturing insights on deal outcomes to guide sales, product, demand generation, and leadership. It also involves guiding competitor analysis, sharpening differentiation in active deals, and working with external partners on joint positioning and co-marketing. The role manages end-to-end product launches with compelling narratives, enablement, and assets.

Responsibilities

Support the execution and enablement of release to market plans and deliverables, including SaaS deployment model communications, content, and reporting across the customer journey and product lifecycle.
Conduct market research by collecting and compiling intelligence from various sources, including market, competitive, industry analyst, customer (VoC), and win/loss data to inform strategy and target market definition.
Develop enablement materials for teams across the organization, including sales, by communicating target market, personas, and value proposition, and building enablement tools.
Orchestrate localization activities and assets for global expansion, including managing translations and regional enablement.
Develop and update product marketing materials, including solution and industry-based content, analyst briefing content, partner and integration materials, architecture diagrams, and technical documentation.
Support a range of product marketing programs and activities to gain broad experience in the function.

Requirements

Bachelor's Degree in a relevant field.
Legal authorization to work in Canada is required.
No sponsorship for employment visas, now or in the future.

Skills

Product Marketing
SaaS
Win/Loss Analysis
Competitor Analysis
Product Launch Management
Go-to-Market Strategy
Content Development
Market Research
Sales Enablement
Localization
Project Management

Location

Canada

Work Type

Hybrid

Experience Level

8 years' experience in B2B software/SaaS product marketing
Experience developing product marketing programs cross-functionally
Understanding of marketing at all stages of the B2B customer journey and SaaS product lifecycle
Product oriented with an ability and curiosity to understand and learn about features and a technology platform
Discipline to follow established standards and processes
Project management experience is critical

Education Level

Bachelor's Degree
Marketing Certified (PMC)
Project Management Professional (PMP) certification

Salary/Compensations

Base Salary Compensation is from ($95,200 CAD - $119,000 CAD)
Annual target bonus of (5%) of base salary

Benefits

Health Insurance including Medical and Dental
Health Care Spending Account (HCSA – dependent on the plan chosen)
Employee Assistance Program (EAP)
Retirement plans
Paid Time off
Volunteering Time off
Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP)
Employer Paid DC Pension
Maternity and Parental Leave Top-Up
Fitness Reimbursement Program
Flexible Work Schedule

About the Company

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile.
With more than 28,000 employees, we are energized problem solvers who take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work.
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation.
We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable.
Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries.
To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

Equal Opportunity

We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (519) 618-4899.