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About the Role
The Audience Development Manager will own audience recruitment processes across platforms, manage registration, and deliver white glove service for attendees. This role reports to the Executive Director of Event Marketing and is part of the BI Live team.
Responsibilities
- Lead attendee communications and serve as the primary point of contact from invitation to thank you, including on-site registration support.
- Create and execute integrated marketing campaigns across digital, social, email, and paid media channels.
- Manage event marketing plans, including ticketing strategies and audience experience.
- Conduct audience research and data analysis to refine targeting, segmentation, and engagement strategies.
- Partner with internal teams (editorial, sponsorship, sales, creative) to align audience and marketing initiatives.
- Develop marketing materials, creative briefs, and content for audience acquisition and engagement.
- Manage the marketing tech stack and infrastructure for event registration, email communications, and landing pages.
- Track and analyze key performance indicators (KPIs) to measure marketing effectiveness.
- Provide post-event reports with audience insights, engagement metrics, and marketing ROI analysis.
Requirements
- 5+ years of experience in marketing, audience development, or related fields, with a strong focus on live events, digital media, or branded experiences.
- Strong analytical skills with experience using marketing performance tools (Google Analytics, Facebook Business Manager, CRM systems, etc.).
- Experience in audience segmentation, data-driven decision-making, and audience growth strategies.
- Experience with community engagement and management is a plus.
- Background in event marketing, ticketing strategies, and enhancing audience experiences for live and virtual events.
- Excellent project management and communication skills.
- Proven ability to work cross-functionally.
- A creative and strategic mindset.
- Ability to craft compelling brand narratives and marketing messages.
- Passion for journalism, media, and live experiences.
Skills
- Marketing
- Audience Development
- Live Events
- Digital Media
- Branded Experiences
- Google Analytics
- Facebook Business Manager
- CRM systems
- Audience Segmentation
- Data-driven decision-making
- Audience Growth Strategies
- Community Engagement
- Community Management
- Event Marketing
- Ticketing Strategies
- Project Management
- Communication Skills
- Cross-functional Collaboration
- Creative Mindset
- Strategic Mindset
- Brand Narrative Development
- Marketing Message Crafting
- Journalism
- Media
- Live Experiences
Location
- New York City HQ
Work Type
- In-office presence of at least 2 days per week
Experience Level
- 5+ years of experience
Salary/Compensations
- $90,000 - $100,000
- Additional bonus
Benefits
- Flexible PTO
- 10 company holidays
- 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance
- Family planning services
- Mental health reach out
- Employee Assistance Programs (EAP)
- Commuter benefits
- Phone reimbursement
- Gym membership discounts
About the Company
- Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we get better every day.
- Business Insider is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicated to shaping the future of journalism in the free world, believing that a free and informed society is essential to democracy. The company’s guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today.
Equal Opportunity
- Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.