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About the Role

The Sales Operations Specialist is a mission-critical role focused on accelerating sales within a multi-billion-dollar B2B distribution business. This role empowers sellers by connecting strategic thinking, operational precision, and commercial insight across the sales ecosystem to drive faster deal closure and improved customer service.

Responsibilities

• Partner with selling teams to advance opportunities through the sales process.
• Review CRM pipeline data to understand stage, deal size, and strategic fit.
• Join sales planning sessions to align on strategy, customer pain points, and key value drivers.
• Contribute insights from market research, competitive intel, and customer data.
• Request and manage product information, pricing exceptions, and vendor support.
• Build cost models and compile pricing packages for internal review and approval.
• Map customer journey touchpoints to spot friction, improve engagement, and drive conversion.
• Create sales materials for internal and external use.
• Analyze pipeline activity and customer data to highlight risks and opportunities.
• Create and maintain customer organizational charts for strategic account planning.
• Develop dashboards, forecasts, and data summaries for stakeholders.
• Leverage reporting tools including Microsoft Office Applications (Excel, Word, PowerPoint, Power BI), CRM (Dynamics), and automation platforms.
• Connect insights across platforms to support personalized selling approaches.
• Submit new item usage and forecasts to the purchasing team.
• Partner with Category and Supply Chain teams to source SKUs or initiate new item creation.
• Coordinate product sample requests and vendor bill-backs.
• Prepare pricing review packages and manage formal pricing submissions.
• Support Accounts Receivable by collecting missing customer information and facilitating issue resolution.
• Ensure part and price file accuracy.
• Track requests through completion and eliminate ambiguity in workflows.
• Identify inefficiencies and implement solutions to streamline execution.
• Draft and review pricing agreements, contracts, and other commercial documents.
• Monitor open requests and deadlines, following up to ensure completion.
• Maintain organized, centralized records of customer interactions, agreements, and sales documentation.
• Establish customer rebates based on trade agreements.
• Track and manage contract lifecycles.
• Ensure all documentation complies with internal policies, customer requirements, and audit standards.
• Prepare executive-ready summaries, approval decks, or sign-off packages.
• Function as a key liaison between Sales, Marketing, Product, Customer Service, Accounts Receivable, Category Management, and Data teams.
• Facilitate smooth internal handoffs and customer deliverables.
• Proactively clarify requirements, resolve blockers, and preserve customer confidence.
• Escalate friction points and co-lead efforts to improve tools, processes, and execution.

Requirements

• Diploma or degree in Business Administration, Sales, Marketing, or a related field.
• Minimum 3 years in a sales operations, sales enablement, or business analysis role, preferably within a B2B environment.
• Experience in a distribution environment is an asset.
• Experience with Microsoft Office Applications: Excel, Word, PowerPoint, Power BI, CRM - Dynamics, and automation platforms are highly valued.
• Ability to connect tactical work to long-term business goals.
• Comfortable diving into data to uncover actionable insights.
• Ability to adapt messaging to different audiences.
• Ability to approach complexity with curiosity and calm.
• Ability to ensure accuracy and follow-through in fast-paced, high-stakes work.
• Ability to prioritize value for internal partners and external clients.
• Ability to build trust and improve team performance through partnership.

Skills

• Sales Enablement
• Deal Acceleration
• CRM Pipeline Analysis
• Market Research
• Competitive Intelligence
• Pricing
• Cost Modeling
• Customer Journey Mapping
• Sales Material Creation
• Data Analysis
• Customer Insights
• Dashboard Development
• Forecasting
• Microsoft Office Applications (Excel, Word, PowerPoint)
• Power BI
• CRM (Dynamics)
• Automation Platforms
• Workflow Optimization
• Supply Chain Coordination
• Contract Management
• Cross-functional Collaboration
• Communication

Location

• Canada

Work Type

• Full-time

Experience Level

• Minimum 3 years

Education Level

• Diploma or degree in Business Administration, Sales, Marketing, or a related field

About the Company

• Bunzl Canada Inc. provides food and retail packaging, cleaning and hygiene products, safety and industrial supplies to over 58,000 Canadian businesses.
• They offer the advantage of global sourcing, product innovation, and national scale combined with responsive local service and deep category expertise.
• Bunzl Canada is a certified Great Place to Work®.
• They are committed to creating an inclusive, equitable and positive working environment.
• Bunzl Canada is an operating company of Bunzl plc, a FTSE100 company listed on the London Stock Exchange with 27,000 employees in over 30 countries.

Equal Opportunity

• Bunzl Canada has a tradition of commitment to equal employment opportunity.
• It is our established policy to attract and retain the best qualified people without regard to race, colour, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law.