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About the Role
This is a senior, hands-on leadership role owning Pendo's marketing pipeline across the EMEA region. It offers a rare opportunity to shape Pendo's growth in Europe, working closely with regional sales leaders to build high-performing, pipeline-generating marketing programs from the ground up with genuine autonomy.
Responsibilities
- Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions
- Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers
- Partnering closely with EMEA Sales and Sales Leaders on account plans, pipeline coverage, and deal acceleration
- Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH
- Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment
- Leading and developing the EMEA demand generation function, including the Director of Field Marketing
- Defining the EMEA co-marketing strategy with regional partners, resellers, and SIs
- Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing-attributed revenue
Requirements
- 8+ years of B2B SaaS marketing experience, with 3–5+ years in a senior demand generation or regional marketing leadership role
- A proven track record of owning and hitting a pipeline number in a high-growth environment
- Experience building demand generation programmes from scratch — not adapting global campaigns for regional use
- Multi-market EMEA experience, with genuine depth in French and/or DACH markets
- Experience working in or closely with a US-headquartered company, working autonomously from Europe
- Comfortable operating in a small, lean team with a high degree of autonomy
- Data-driven, with confidence in attribution, forecasting, and performance analysis
- A strong collaborator with Sales, and a people leader who builds high-trust, high-performance teams
Skills
- AI-curious
- Builder mentality
- Strategic advisor
- Data-driven
- Collaboration
- People leadership
Location
- London, UK
Work Type
- Hybrid
Experience Level
- Senior Director
- 8+ years of B2B SaaS marketing experience
- 3-5+ years in a senior demand generation or regional marketing leadership role
Benefits
- Comprehensive, top-tier coverage including medical, dental, and life insurance
- Pension match
- Equity
- High-value lifestyle perks
About the Company
- Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success.
- Our mission is to improve society's experience with software.
- Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
- Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.
Equal Opportunity
- We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success.
- We welcome all people of different backgrounds, experiences, abilities and perspectives.
- Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities.
- If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io.
- All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.