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About the Role

This hands-on field marketing role owns in-person and account-based programs to drive pipeline across EMEA. You will build and execute programs, and connect every field investment to a commercial outcome. We are looking for someone embedded in the European product and tech community who understands what moves and influences SaaS buyers in key markets.

Responsibilities

• Owning the end-to-end EMEA field marketing calendar — regional events, roadshows, conference activations, and hosted programs built for European buyers
• Leading field programs with particular depth in French and DACH markets, from concept through to post-event pipeline attribution
• Partnering closely with EMEA Sales to ensure every field investment is tied to account-level pipeline goals
• Designing and delivering executive programs for every Pendo leadership visit to the region — pipeline dinners, roundtables, customer engagements
• Owning EMEA customer stories and connecting them to field moments, campaigns, and Pendo's broader content pipeline
• Executing co-marketing programs with regional partners, resellers, and SIs
• Building and maintaining a visible, credible presence for Pendo across the European B2B tech and product community

Requirements

• 6+ years of B2B SaaS marketing experience with significant depth in field marketing, events, or ABM
• Hands-on field program experience across multiple EMEA markets — you've executed directly, not just managed agencies doing the work
• Demonstrated depth in European markets; understanding of local buyers, events landscapes, and community dynamics
• A track record of connecting field activity to pipeline outcomes, not just delivering well-run events
• Experience working in or with a US-headquartered company, comfortable influencing without authority
• Proven ability to deliver in lean environments with a high degree of autonomy
• Resourceful and self-directed — in a team of three, you move without being told to
• Strong communicator across cultures, languages, and seniority levels
• Fluency in French or German — non-negotiable - we need you to understand the language but also the culture
• You're a builder, not a maintainer.
• You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward.
• You're AI-curious - genuinely.
• You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think.

Skills

• Field marketing
• Events
• Account-Based Marketing (ABM)
• Demand Generation
• Sales Enablement
• Partner Marketing
• AI tools

Location

• London, UK

Work Type

• Hybrid
• Full-time

Experience Level

• Director
• 6+ years of B2B SaaS marketing experience

Salary/Compensations

• £106,500 - £128,000 + 20% Bonus + RSUs

Benefits

• Comprehensive, top-tier coverage including medical, dental, and life insurance
• Pension match
• Equity
• High-value lifestyle perks

About the Company

• Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success.
• Our mission is to improve society's experience with software.
• Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
• Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.

Equal Opportunity

• We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
• Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.