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About the Role

RG Live is seeking an ambitious marketing leader with expertise in ticket sales, audience development, and data-driven decision-making to drive future growth within a fast-growing live entertainment company. This role offers a rare opportunity to shape the marketing strategy and play a central role in the business's continued success.

Responsibilities

• Develop and deliver the company's marketing vision and long-term growth strategy.
• Oversee integrated marketing plans across all live events, tours, festivals, experiences, and venue-based properties.
• Establish brand positioning and audience growth strategies across multiple markets.
• Lead annual marketing planning, budgeting, forecasting, and performance measurement.
• Drive ticket sales and revenue targets across all events.
• Develop customer acquisition, retention, and re-engagement strategies.
• Optimise marketing spend and ROI through data-driven decision making.
• Collaborate with ticketing partners to maximise sales through pricing and promotional strategies.
• Oversee digital marketing, including paid media, search, social, display, video, influencer, and programmatic campaigns.
• Lead CRM strategy, customer lifecycle marketing, and audience segmentation.
• Grow and monetise first-party data assets.
• Ensure effective use of digital marketing, CRM and audience data tools.
• Oversee external agency relationships.
• Define and protect the company's brand identity and positioning.
• Lead content strategy across social media, owned channels, video, creative production, and fan communications.
• Develop compelling campaigns that enhance audience engagement and drive conversion.
• Ensure consistency of messaging across all consumer touchpoints.
• Partner with the Live Teams on external brand and partner pitches, contributing marketing insight, creative thinking, and strategic direction.
• Champion a data-led culture across the organisation.
• Utilise customer insights, market research, and audience data to inform strategy.
• Establish KPIs and reporting frameworks for all marketing activity.
• Regularly evaluate campaign effectiveness and identify opportunities for improvement.
• Ensure RG Live has the required tools, data and reporting capabilities to support audience growth, customer engagement and ticket sales.
• Support commercial teams in developing marketing-led sponsorship opportunities.
• Provide audience and brand insight to strengthen sponsorship proposals and maximise partnership value.
• Collaborate with sponsors to create impactful integrated activations.
• Oversee corporate communications, publicity, media relations, and reputation management.
• Lead crisis communications planning and execution where required.
• Act as a senior ambassador for the company with media, partners, and stakeholders.
• Lead, manage and inspire the RG Live marketing team.
• Develop talent, succession plans, and future leadership capability.
• Foster collaboration across marketing, event, experiences and finance teams.
• Establish best practices and marketing excellence across the business.
• Serve as a member of the RG Live executive board team.

Requirements

• Already in a senior Marcoms leadership position in the entertainment or live industry.
• Proven track record in live events, entertainment, music, sport, festivals, ticketing, or consumer brands.
• Significant experience managing multi-million-pound marketing budgets.
• Demonstrable success driving revenue growth through integrated marketing campaigns.
• Strong expertise in digital performance marketing, CRM, customer analytics, and audience development.
• Experience leading and developing high-performing marketing teams.
• Experience delivering measurable results.
• Knowledge of sponsorship and partnership marketing.
• Understanding of ticketing platforms and revenue management.
• Experience within music, live entertainment or experiential sectors.
• Applicants must be at least 18 years of age.

Skills

• Ticket sales
• Audience development
• Data-driven decision making
• Strategic leadership
• Integrated marketing
• Brand positioning
• Marketing planning
• Budgeting
• Forecasting
• Performance measurement
• Revenue growth
• Customer acquisition
• Customer retention
• Customer re-engagement
• Marketing spend optimisation
• ROI optimisation
• Pricing strategies
• Promotional strategies
• Digital marketing
• Paid media
• Search marketing
• Social media marketing
• Display advertising
• Video advertising
• Influencer marketing
• Programmatic advertising
• CRM strategy
• Customer lifecycle marketing
• Audience segmentation
• First-party data monetisation
• Digital marketing tools
• CRM tools
• Audience data tools
• Agency management
• Brand identity
• Brand positioning
• Content strategy
• Social media content
• Owned channel content
• Video content
• Creative production
• Fan communications
• Campaign development
• Audience engagement
• Conversion optimisation
• Messaging consistency
• Data analysis
• Customer insights
• Market research
• Audience data utilisation
• KPI establishment
• Reporting frameworks
• Campaign effectiveness evaluation
• Sponsorship marketing
• Partnership marketing
• Ticketing platforms
• Revenue management
• Corporate communications
• Publicity
• Media relations
• Reputation management
• Crisis communications
• Team leadership
• Talent development
• Succession planning
• Collaboration
• Marketing excellence

Location

• UK

Work Type

• Full-time

Experience Level

• Senior leadership

Benefits

• Private medical cover
• Generous pension scheme
• Life assurance
• Income protection
• Music industry perks

About the Company

• RG Live is one of the UK's leading live entertainment companies, selling 4 million tickets each year across concerts, light trails and immersive experiences.
• RG Live is home to a highly motivated, collaborative team with a culture of inclusiveness and entrepreneurial thinking.
• RG Live, a leading events promoter and producer and wholly owned Sony Music subsidiary.

Equal Opportunity

• As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive.
• Sony Music is an equal opportunity employer and supports workforce diversity.
• We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.
• We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.