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About the Role

As a Senior Copywriter, you will conceptualize ideas in partnership with a Senior Art Director. You will develop, realize, and present your concepts within clients’ marketing strategies and across traditional and digital media.

Responsibilities

• Understand your portfolio of brands and their strategic goals
• Use advertising to solve marketing problems
• Understand when an idea is appropriate for a brand
• Create and develop effective, memorable ideas and ad campaigns
• Apply your knowledge of agency processes, advertising and the world at large to come up with original ideas for your brands
• Understand all aspects of the creative elements that go into executing an idea
• Translate innovative concepts into finished copy for all media
• Adopt brand voice
• Write in a clear, concise, convincing manner
• Generate effective headlines and copy
• Work closely with art directors, account services and production personnel to guide and polish creative ideas
• Present ideas in collaboration with the art director both internally and externally
• Deliver brand-appropriate work with minimum revisions required by client
• Give, receive and apply creative feedback
• Participate in new business development

Requirements

• Diploma in a relevant discipline
• 7 years of experience in an advertising agency
• Experience in consumer brands
• Natural ability to generate creative ideas
• Superior editing, proofing and writing skills
• Highly articulate and skilled in the use of language
• Strong awareness of the power of communication and proficiency in capitalizing on it
• Ability to give, receive and apply creative feedback
• Strong and enthusiastic presenter, driven by innovation and creativity
• Outgoing, approachable team player
• Ability to work in a fast-paced environment
• Curious by nature, collaborative and professional
• Proficiency in MS Office 365 (Word/Excel/PowerPoint); Apple Keynote
• Proficiency in English (written and spoken)
• Healthcare agency experience an asset but not required

Skills

• Conceptualize ideas
• Develop concepts
• Present concepts
• Advertising
• Creative writing
• Editing
• Proofing
• Communication
• Presentation
• MS Office 365
• Apple Keynote

Location

• Global

Work Type

• Hybrid

Experience Level

• Senior
• 7 years of experience

Education Level

• Diploma in a relevant discipline

Salary/Compensations

• $65,000—$115,000 CAD

Benefits

• Competitive compensation package
• Extensive Group Insurance Program on Day 1
• Vacation according to experience
• Paid Christmas shutdown
• Extended long weekends on statutory holidays
• Work-life balance measures

About the Company

• Grey Health is the culmination of the rich legacies of two powerhouse brands —Grey and TANK.
• With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market.
• In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and The Grey Group, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity.
• While TANK and Grey maintain their unique identities and market presence, they now benefit from shared resources and strategic direction that help us unlock new opportunities across the globe.

Equal Opportunity

• TANK WW is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.