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About the Role
RG Live is seeking an ambitious marketing leader with expertise in ticket sales, audience development, and data-driven decision-making to drive future growth for one of the UK's leading live entertainment companies. This is a rare opportunity to shape the marketing strategy of a fast-growing business and play a central role in its continued success.
Responsibilities
- Develop and deliver the company's marketing vision and long-term growth strategy.
- Oversee integrated marketing plans across all live events, tours, festivals, experiences, and venue-based properties.
- Establish brand positioning and audience growth strategies across multiple markets.
- Lead annual marketing planning, budgeting, forecasting, and performance measurement.
- Drive ticket sales and revenue targets across all events.
- Develop customer acquisition, retention, and re-engagement strategies.
- Optimise marketing spend and ROI through data-driven decision making.
- Collaborate with ticketing partners to maximise sales through pricing and promotional strategies.
- Oversee digital marketing, including paid media, search, social, display, video, influencer, and programmatic campaigns.
- Lead CRM strategy, customer lifecycle marketing, and audience segmentation.
- Grow and monetise first-party data assets.
- Ensure effective use of digital marketing, CRM and audience data tools.
- Oversee external agency relationships.
- Define and protect the company's brand identity and positioning.
- Lead content strategy across social media, owned channels, video, creative production, and fan communications.
- Develop compelling campaigns that enhance audience engagement and drive conversion.
- Ensure consistency of messaging across all consumer touchpoints.
- Partner with the Live Teams on external brand and partner pitches, contributing marketing insight, creative thinking, and strategic direction.
- Champion a data-led culture across the organisation.
- Utilise customer insights, market research, and audience data to inform strategy.
- Establish KPIs and reporting frameworks for all marketing activity.
- Regularly evaluate campaign effectiveness and identify opportunities for improvement.
- Ensure RG Live has the required tools, data and reporting capabilities to support audience growth, customer engagement and ticket sales.
- Support commercial teams in developing marketing-led sponsorship opportunities.
- Provide audience and brand insight to strengthen sponsorship proposals and maximise partnership value.
- Collaborate with sponsors to create impactful integrated activations.
- Oversee corporate communications, publicity, media relations, and reputation management.
- Lead crisis communications planning and execution where required.
- Act as a senior ambassador for the company with media, partners, and stakeholders.
- Lead, manage and inspire the RG Live marketing team.
- Develop talent, succession plans, and future leadership capability.
- Foster collaboration across marketing, event, experiences and finance teams.
- Establish best practices and marketing excellence across the business.
- Serve as a member of the RG Live executive board team.
Requirements
- Already in a senior Marcoms leadership position in the entertainment or live industry.
- Proven track record in live events, entertainment, music, sport, festivals, ticketing, or consumer brands.
- Significant experience managing multi-million-pound marketing budgets.
- Demonstrable success driving revenue growth through integrated marketing campaigns.
- Strong expertise in digital performance marketing, CRM, customer analytics, and audience development.
- Experience leading and developing high-performing marketing teams.
- Experience delivering measurable results.
- Knowledge of sponsorship and partnership marketing.
- Understanding of ticketing platforms and revenue management.
- Experience within music, live entertainment or experiential sectors.
- Applicants must be at least 18 years of age.
Skills
- Ticket sales
- Audience development
- Data-driven decision making
- Strategic leadership
- Integrated marketing
- Brand positioning
- Audience growth strategies
- Marketing planning
- Budgeting
- Forecasting
- Performance measurement
- Revenue generation
- Customer acquisition
- Customer retention
- Customer re-engagement
- Marketing spend optimisation
- ROI optimisation
- Pricing strategies
- Promotional strategies
- Digital marketing
- Paid media
- Search marketing
- Social media marketing
- Display advertising
- Video advertising
- Influencer marketing
- Programmatic advertising
- CRM strategy
- Customer lifecycle marketing
- Audience segmentation
- First-party data monetisation
- Digital marketing tools
- CRM tools
- Audience data tools
- Agency management
- Brand identity
- Brand positioning
- Content strategy
- Social media content
- Owned channel content
- Video content
- Creative production
- Fan communications
- Campaign development
- Audience engagement
- Conversion optimisation
- Messaging consistency
- Customer insights
- Market research
- Audience data analysis
- KPI establishment
- Reporting frameworks
- Campaign effectiveness evaluation
- Sponsorship marketing
- Partnership marketing
- Commercial partnership development
- Sponsorship proposals
- Partnership value maximisation
- Integrated activations
- Corporate communications
- Publicity
- Media relations
- Reputation management
- Crisis communications
- Team leadership
- Talent development
- Succession planning
- Collaboration
- Marketing excellence
Experience Level
- Senior leadership
Benefits
- Private medical cover
- Generous pension scheme
- Life assurance
- Income protection
- Music industry perks
About the Company
- RG Live is one of the UK's leading live entertainment companies, selling 4 million tickets each year across concerts, light trails and immersive experiences.
- RG Live is home to a highly motivated, collaborative team with a culture of inclusiveness and entrepreneurial thinking.
- RG Live, a leading events promoter and producer and wholly owned Sony Music subsidiary.
Equal Opportunity
- As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive.
- Sony Music is an equal opportunity employer and supports workforce diversity.
- We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.
- We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.