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About the Role

Snowflake is seeking a senior Developer Relations leader to own how builders discover, adopt, and succeed with Snowflake's AI and Developer portfolio. This role involves building and leading a team of Developer Advocates, setting the developer point of view for an ambiguous, fast-moving product area, and maintaining technical expertise to set quality standards.

Responsibilities

• Own the developer strategy for AI & Developer tools
• Shape the developer point of view for complex, emerging product areas
• Anticipate where builders get stuck and align on the adoption path
• Connect market shifts, developer behavior, customer demand, and Snowflake strategy to influence product direction
• Maintain full awareness of the AI and Developer landscape and be the voice of the developer internally
• Set the technical and quality bar
• Personally produce and review production-quality adoption assets
• Establish reusable patterns and review systems that raise content quality and accuracy across the team
• Lead multi-team launch adoption motions for priority AI & Developer products
• Define day-0 builder readiness, success metrics, dependencies, and follow-on adoption work
• Build durable adoption infrastructure
• Run durable developer-signal loops that synthesize community, field, support, docs, usage data, and launch learnings into product feedback
• Build developer signals as a first-class product input that changes the roadmap and adoption priorities
• Build and sustain Snowflake's credibility in strategic developer and open-source communities
• Enable your team and Snowflake engineers to participate credibly in these communities
• Create clarity in ambiguity, define the work, surface tradeoffs, and make cross-functional execution easier
• Set clear goals and operating rhythms
• Balance hands-on contribution with enabling your team to do their best work
• Manage, coach, and develop a team of Developer Advocates
• Own hiring, performance, growth, and career development against the DevRel ladder

Requirements

• 10+ years of experience in Developer Relations, Developer Advocacy, Developer Experience, or a closely related technical field, with a track record of driving measurable developer adoption
• 5+ years of leadership experience managing, mentoring, or formally leading technical/DevRel teams, with the judgment to hire and grow advocates
• Strong hands-on technical foundation: ability to build and debug real demos and explain architecture tradeoffs
• Working fluency with modern AI development: how LLMs work, common patterns, and hands-on experience building with LLM APIs or agent frameworks
• Solid grounding in data and analytics workflows and empathy for data and engineering teams
• Excellent communication and storytelling able to turn complex AI and data concepts into clear narratives for technical and executive audiences
• Demonstrated cross-functional leadership: influencing senior stakeholders and turning ambiguous work into executable plans
• Comfort defining outcome-based metrics and using data plus qualitative signals to prioritize, iterate, and decide what to stop doing

Skills

• Modern AI development
• LLM prompting, grounding, evaluation
• RAG, tools/agents, function calling
• LLM APIs or agent frameworks (e.g., Snowflake Cortex, OpenAI, Anthropic, OSS models)
• Data and analytics workflows (SQL, ELT/ETL, dbt, orchestration)
• Communication
• Storytelling
• Cross-functional leadership
• Outcome-based metrics definition
• Data analysis
• Qualitative signal analysis
• Snowflake developer ecosystem (Notebooks, Streamlit, Cortex Agents, CoCo, CoWork)
• Building reusable adoption systems (reference architectures, diagnostic tools, workshop programs)
• Community building
• Software engineering
• Data engineering
• ML/AI engineering

Experience Level

• Senior
• 10+ years of experience
• 5+ years of leadership experience

Benefits

• Salary and benefits information available on the Snowflake Careers Site for US-based roles.

About the Company

• Snowflake is powering the era of the agentic enterprise.
• Snowflake's mission is to mobilize the world’s data as the AI Data Cloud.
• Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth.
• We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.