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About the Role

Lead the creative direction of the HERE brand, translating complex technology, product value, and business strategy into compelling narratives and impactful visual experiences. This role directly impacts HERE’s global brand identity and marketing effectiveness.

Responsibilities

• Define and drive the global creative vision and brand direction
• Establish visual identity, tone of voice, and storytelling principles
• Develop scalable creative frameworks across campaigns, events, and digital platforms
• Lead concept development for global campaigns and marketing initiatives
• Ensure consistent, high-quality execution across all brand touchpoints
• Partner with cross-functional teams to align creative output with strategy
• Oversee and guide creative production across internal teams and external agencies
• Govern brand standards and ensure alignment with design systems and brand guidelines
• Enable teams globally through templates, toolkits, and training for consistent brand application
• Integrate AI-enabled tools responsibly to enhance creative workflows and output quality
• Drive continuous improvement and innovation in brand storytelling and creative execution

Requirements

• A degree in Marketing, Design, Advertising, Communications, or a related field
• Extensive experience in brand, creative, or content roles, including leadership responsibilities
• Proven ability to deliver impactful creative across campaigns, digital platforms, and events
• Experience working in B2B technology, SaaS, or complex product environments
• Strong collaboration skills with cross-functional stakeholders, including executive teams
• Experience managing global projects, internal teams, and external agencies
• A solid understanding of brand governance, design systems, and scalable creative operations
• The ability to translate strategy into compelling narratives and creative concepts
• Strong project management skills across multiple priorities, timelines, and budgets
• A data-informed approach to improving creative performance
• Candidates will be required to successfully complete a pre-employment screening process

Skills

• Creative direction
• Brand strategy
• Visual identity
• Tone of voice
• Storytelling
• Campaign development
• Digital platforms
• Event marketing
• Brand governance
• Design systems
• Creative operations
• AI-enabled tools
• Project management
• Collaboration

Location

• Berlin

Work Type

• Hybrid
• Full-time

Experience Level

• Senior
• Leadership

Education Level

• Degree in Marketing, Design, Advertising, Communications, or a related field

Salary/Compensations

• Competitive salary plus bonus

Benefits

• Great work-life balance
• Hybrid model of work
• Challenging problems to solve
• Collaborative and encouraging colleagues
• Opportunities to learn, grow and develop
• Regular feedback
• Competitive salary plus bonus
• German language course
• Employee wellness programs
• Life-coaching sessions
• Diverse team

About the Company

• HERE Technologies is a location data and technology platform company.
• We empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.
• At HERE we take it upon ourselves to be the change we wish to see.
• We create solutions that fuel innovation, provide opportunity and foster inclusion to improve people’s lives.
• If you are inspired by an open world and driven to create positive change, join us.

Equal Opportunity

• HERE is an equal opportunity employer.
• We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.