About the Role
Apex Skin/Apex Clinical Research Center is seeking a strategic, creative, and results-driven Marketing Specialist, Clinical Research to lead marketing initiatives that increase awareness of our clinical research programs and connect qualified patients with innovative treatment opportunities. This role combines strategic planning, digital marketing, content development, analytics, community engagement, and cross-functional collaboration to deliver measurable business results while ensuring all communications remain compliant with healthcare regulations.
Responsibilities
- Lead the planning, execution, and reporting of marketing campaigns to support patient recruitment for active and upcoming clinical trials.
- Develop annual and monthly marketing plans aligned with study timelines, enrollment goals, and organizational objectives.
- Partner with clinical research teams, investigators, and leadership to align recruitment strategies with study priorities and enrollment needs.
- Oversee promotion of clinical trials through digital marketing, community outreach, events, referral networks, and other recruitment channels.
- Develop and optimize patient recruitment and retention strategies, including management of the patient journey from awareness through study participation.
- Collaborate with clinical teams to enhance patient engagement, experience, and retention throughout the research process.
- Ensure all marketing materials and communications comply with applicable regulatory, ethical, and privacy requirements, including IRB, HIPAA, and FDA guidelines where applicable.
- Create, write, edit, and manage compliant patient-facing content across digital and print channels, including websites, social media, email campaigns, advertisements, and recruitment materials.
- Manage and optimize clinical research website content to ensure accuracy, clarity, engagement, and conversion effectiveness.
- Utilize project management and marketing automation tools to support audience segmentation, outreach campaigns, and follow-up communications.
- Track, analyze, and report on recruitment performance, campaign effectiveness, patient engagement metrics, and return on investment.
- Conduct market research and competitive analysis to identify trends, opportunities, and best practices in clinical trial recruitment and patient engagement.
- Build and maintain relationships with referring providers, community organizations, and strategic partners to increase awareness of clinical trial opportunities.
- Support community education and outreach initiatives that position Apex Clinical Research Center as a trusted clinical research provider.
- Identify and implement new technologies, platforms, and process improvements to enhance marketing effectiveness, operational efficiency, and patient recruitment outcomes.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 3+ years of Marketing experience, preferably within a healthcare environment.
- Clinical research marketing experience is a significant plus.
- Strong project management skills with proven ability to coordinate cross-functional initiatives.
- Excellent written and verbal communication skills, with strong attention to brand voice and detail.
- Experience with CRM systems, marketing analytics, and digital platforms.
- Creative mindset balanced with data-driven decision-making.
- Patient engagement/recruitment lead experience in a clinical research setting.
Skills
- Marketing
- Clinical Research
- Project Management
- Communication
- CRM systems
- Marketing Analytics
- Digital Platforms
- Content Development
- Data Analysis
- Community Engagement
- Regulatory Compliance
- Website Management
- Market Research
- Competitive Analysis
Location
- Beachwood, OH
Work Type
- Full time
- Hybrid
Experience Level
- 3+ years of Marketing experience
Education Level
- Bachelor’s degree in Marketing, Communications, or related field.
About the Company
- Apex Skin provides the highest quality dermatology and dermatologic surgery care to patients across Northeast Ohio with promptness, compassion, and excellence.
- We pride ourselves on delivering exceptional patient experiences, offering same-day appointments, and serving our communities through education and meaningful care.
- Our team is dedicated to creating a supportive, patient-focused environment where excellence, empathy, and teamwork thrive.
- Apex Clinical Research Center partners with patients, physicians, and sponsors to bring innovative treatment options to our community while maintaining the highest standards of care.
- Apex Skin fosters a collaborative, patient-first environment built on compassion, clinical excellence, and teamwork.
- We believe in a respectful and supportive workplace where employees feel valued, trusted, and empowered to contribute to exceptional patient experiences and meaningful clinical care.
Equal Opportunity
- Apex Skin provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
- In addition to federal law requirements, Apex complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
