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About the Role

This role is responsible for acquiring new customers across all relevant channels, including Google Ads, Social Paid, local marketing, directories, and other acquisition channels. It involves budget responsibility and managing Customer Acquisition Cost (CAC). The position also focuses on increasing the digital visibility of over 110 veterinary practices through Google My Business, local SEO, Yext, and reputation management. Additionally, it involves developing data-driven CRM campaigns for customer retention, analyzing patient data for targeted measures, identifying new customer sources through partnerships, developing cross-channel attribution models, and planning launch concepts for new or expanded practices. The role also includes leading and developing an internal team and a freelancer pool.

Responsibilities

Responsibility for new customer acquisition across all relevant channels, including budget responsibility and management of Customer Acquisition Cost (CAC).
Increasing the digital visibility of over 110 veterinary practices through Google My Business, local SEO, Yext, and professional review management.
Developing data-driven CRM campaigns with the CRM team to retain new customers long-term, including referral marketing and customer-get-customer programs.
Analyzing and managing the patient base by cohorts, animal species, age structures, and origin channels, and deriving suitable measures for sustainable customer development.
Identifying and building new, scalable new customer sources through cooperations with insurance companies, platforms, and technology partners.
Developing a cross-channel attribution model (online, telephone, and offline), analyzing practice performance, and deriving concrete recommendations for action for regional management.
Planning and implementing structured launch concepts to ensure new or expanded practices are quickly and successfully utilized.
Leading and further developing an internal team and a freelancer pool with clear briefings, coaching, and results-oriented collaboration.

Requirements

Several years of experience in performance marketing, ideally in a multi-site organization.
Sound experience with Google Ads, CRM systems, email automation, as well as local SEO, Google My Business, and directory management.
Confident use of key figures such as CAC, CLTV, and attribution, as well as data-based decision-making.
Experience in managing agencies and freelancers.
Strong performance mindset with a focus on measurable results and prioritization by impact.
Understanding of operational practice workflows and the ability to collaborate with regional management and management on an equal footing.
Leadership competence with a coaching mentality and clear results orientation.
Pragmatic approach based on the principle of 'Impact over Perfection'.
Strong communication skills across all hierarchical levels.

Skills

Performance Marketing
Google Ads
CRM Systems
Email Automation
Local SEO
Google My Business
Directory Management
CAC
CLTV
Attribution Modeling
Agency Management
Freelancer Management
Coaching
Communication

Location

Berlin
Hybrid

Work Type

Hybrid

Experience Level

Several years of experience

Benefits

30 days of vacation
Comprehensive mental health program
Access to exclusive corporate benefits

About the Company

We are an active network of small animal practices and clinics throughout Germany.
Our mission: 'Together we work to create the best experience for animals and people every day.'
We continuously improve working conditions for veterinarians and vet assistants, ensuring family-friendly working hours, modern practice equipment, innovative technologies, and investing in an internal training and further education academy.
Our community is characterized by diversity within the network, valuing each other's expertise and goals.
As a network, we can overcome industry challenges like staff shortages, high workloads, and outdated practices to ensure sustainable animal health.
Established in 2019, Tierarzt Plus Partner has become a supra-regional network for veterinary practices.
Our Berlin central team supports local practice teams in practice management, marketing, personnel, digitalization, and finance.
Our vision connects us: 'Healthy veterinary medicine, lived in partnership.'