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About the Role

Launch Potato is seeking a performance video growth leader to take full ownership of the company's video business, starting with YouTube and expanding to other video-first platforms. This role involves hands-on campaign management, strategy, execution, P&L management, and scaling campaigns while creating systems for growth. The initial focus is on Insurance verticals, with future expansion into streaming, linear TV, Meta, TikTok, and other emerging video channels.

Responsibilities

Own P&L and performance for Insurance YouTube campaigns, including spend, pacing, reporting, operations, and profitability.
Execute campaigns directly in Google Ads, managing campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks.
Scale campaigns across insurance verticals, tailoring strategy to each customer journey and economics, and expanding into new insurance and financial services verticals.
Build campaigns to drive leads and inbound calls, understanding call quality, conversion rates, advertiser feedback, and downstream monetization.
Own creative strategy from a performance lens, including audience selection, messaging, funnel stage alignment, offers, formats, and testing priorities.
Partner with the creative team and utilize AI/self-serve tools for rapid creative testing.
Proactively communicate performance, insights, and decisions to stakeholders, teams, and executives daily.
Build repeatable operating systems for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling.
Generate learnings to advance the entire paid media team.
Build and lead a video-first team as investment scales.

Requirements

8+ years managing high-growth performance marketing portfolios.
3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year.
Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace.
Depth in Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics.
Ability to build and troubleshoot directly in-platform.
Experience managing budget at scale against growth, ROAS, and margin goals.
Ability to connect customer psychology and funnel stage to creative that performs.
Experience buying across multiple distinct customer types and product categories.
Experience driving and optimizing inbound call traffic, intent, and quality.
Ability to articulate data, recommendations, and POV clearly for leadership alignment.
Ability to turn performance data into growth strategies across campaigns, creative, and landing pages.
Ability to test, iterate, and run multiple projects in a fast-paced environment.
Readiness to grow into building and leading a video team.
Ability to build campaigns to scale, even when deviating from standard best practice.
Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok.
Comfort living in-platform and building campaigns directly.
Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling traffic profitably across variable-payout partner ecosystems.
Experience buying across multiple verticals at once, adapting structure, audience, creative, and messaging to distinct customer journeys.
Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets.
Strong understanding of what drives high-performing video and how to adapt creative per platform.
Ability to move quickly on creative testing using AI and self-serve tools.
Ability to build strong relationships across analytics, sales/account management, leadership, vertical stakeholders, creative, product, and external vendors.
Demonstrated experience owning P&L, hitting aggressive growth and profitability goals, and building repeatable playbooks.
Exceptional, proactive written and verbal communication skills; comfortable presenting insights and influencing decisions.

Skills

Performance Video Growth
YouTube Ads
Meta Ads
TikTok Ads
Campaign Management
P&L Management
Strategy Development
Execution
Reporting
Growth Targets
Creative Testing
Operating Cadence
Insurance Marketing
Lead Generation
Call Generation
Call Quality Optimization
ROAS Optimization
Lead Quality Optimization
Margin Optimization
Creative Strategy
AI Tools for Creative Testing
Cross-functional Communication
Playbook Development
Team Building
Google Ads
Audience Strategy
Bidding Strategy
Conversion Events
Targeting
Exclusions
Testing Frameworks
Multi-Vertical Scaling
Affiliate Marketing
Financial Services Marketing
Health Marketing
Marketplace Marketing
BI Tools (Looker, Google Analytics)
Advanced Excel/Sheets
Performance Modeling
Video Creative Judgment
Customer Psychology
Funnel Optimization
AI-enabled Speed
Cross-functional Partnership
P&L Ownership
Measurement Sophistication (MMM, incrementality, geo holdouts, brand lift)
Competitive Intelligence Tools (SimilarWeb, AdBeat, Ahrefs, SpyFu, Pathmatics)
Regulated Marketing Environments

Location

South Florida (Headquarters)
Remote-first

Work Type

Remote
Full-time

Experience Level

8+ years managing high-growth performance marketing portfolios
3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year

About the Company

Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors.
Brands include FinanceBuzz, All About Cookies, and OnlyInYourState.
Mission: To connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries.
Culture: High-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Equal Opportunity

Committed to having a diverse, inclusive team and culture.
Proud to be an Equal Employment Opportunity company.
Value diversity, equity, and inclusion.
Do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.