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About the Role
Launch Potato is seeking a performance video growth leader to take full ownership of the company's video business, starting with YouTube and expanding to other platforms. This role involves hands-on campaign management, strategy, execution, P&L management, growth target achievement, and creative testing, with an initial focus on insurance verticals and future expansion into other video channels.
Responsibilities
- Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns with a target of 2x annualized run rate in year one at a minimum 110% ROAS.
- Directly manage Google Ads campaigns, including architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks.
- Scale campaigns across insurance verticals, tailoring strategy to each customer journey and economics, and expanding into new insurance and financial services verticals.
- Build campaigns to drive both leads and inbound calls, understanding call quality, conversion rates, advertiser feedback, and downstream monetization.
- Own creative strategy from a performance lens, including audience selection, messaging, funnel stage alignment, hooks, offer positioning, formats, and testing priorities.
- Partner with the creative team and utilize AI/self-serve tools for rapid creative testing.
- Proactively and clearly communicate performance, insights, and decisions to stakeholders, teams, and executives daily.
- Build repeatable operating systems for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling.
- Generate learnings to advance the entire paid media team.
- Build and lead a video-first team as investment scales.
Requirements
- 8+ years managing high-growth performance marketing portfolios.
- 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year.
- Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace.
- Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok.
- Comfortable building campaigns directly in-platform (campaign architecture, audience and bidding strategy, conversion event setup, testing design, budget pacing, daily optimization).
- Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling traffic profitably across variable-payout partner ecosystems.
- Experience buying across multiple verticals at once, adapting structure, audience, creative, and messaging to distinct customer journeys.
- Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling).
- Strong understanding of what drives high-performing video and how to adapt creative per platform.
- Ability to move quickly on creative testing using AI and self-serve tools to develop concepts and iterate.
- Ability to build strong cross-functional relationships across analytics, sales/account management, leadership, vertical stakeholders, creative, product, and external vendors.
- Demonstrated experience owning P&L, hitting aggressive growth and profitability goals, and building repeatable playbooks that scale wins across brands and verticals.
- Exceptional, proactive written and verbal communication skills; comfortable presenting insights and influencing decisions.
Skills
- Google Ads
- YouTube Ads
- Meta Ads
- TikTok Ads
- Performance Marketing
- Video Marketing
- Campaign Management
- P&L Management
- Growth Strategy
- Creative Testing
- Data Analysis
- BI Tools (Looker, Google Analytics)
- Excel/Sheets
- AI Tools for Creative Testing
- Cross-functional Collaboration
- Communication
- Problem-Solving
- Adaptability
- Leadership
Location
- South Florida (Headquarters)
- Remote-first
Work Type
- Remote
- Full-time
Experience Level
- 8+ years managing high-growth performance marketing portfolios
- 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year
Salary/Compensations
- $150,000 to $170,000 per year
Benefits
- Profit-sharing bonus
- Competitive benefits
About the Company
- Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState.
- Mission: To connect consumers with the world’s leading brands through data-driven content and technology.
- Headquartered in South Florida with a remote-first team spanning over 15 countries.
- Culture: High-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Equal Opportunity
- We are proud to be an Equal Employment Opportunity company.
- We value diversity, equity, and inclusion.
- We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.