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About the Role

We are seeking a performance video growth leader to take full ownership of our video business, starting with YouTube and expanding into other video-first platforms. This is a builder's role that combines hands-on campaign management with high-level strategy, requiring you to own execution, P&L, growth targets, and creative testing while building systems to scale the channel.

Responsibilities

• Own P&L, spend, pacing, reporting, and profitability for Insurance YouTube campaigns.
• Execute in-platform campaign architecture, audience strategy, bidding, and budget allocation.
• Scale across insurance verticals and expand into new financial services verticals.
• Drive both leads and inbound calls while optimizing for quality and conversion.
• Own creative strategy from a performance lens, including hooks, messaging, and offer positioning.
• Partner with the creative team and utilize AI tools to test and iterate rapidly.
• Communicate performance insights and decisions clearly to stakeholders and executives.
• Build repeatable operating systems and playbooks for video buying and creative testing.
• Lead and scale a video-first team as investment grows.

Requirements

• 8+ years managing high-growth performance marketing portfolios.
• 3+ years managing and scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+/year.
• Experience scaling performance video in lead gen niches like affiliate, insurance, or financial services.
• Proven success profitably scaling brands across video performance platforms.
• Hands-on experience building campaigns directly in-platform.
• Strong grasp of monetization dynamics, advertiser quality metrics, and funnel optimization.
• Proficiency in BI tools like Looker or Google Analytics.
• Advanced Excel/Sheets skills including pivot tables, VLOOKUP, and performance modeling.
• Ability to use AI and self-serve tools for creative testing and iteration.
• Demonstrated experience owning P&L and hitting aggressive growth goals.

Skills

• Google Ads architecture
• YouTube Ads
• Performance marketing
• P&L management
• Creative strategy
• Lead generation
• Call-based marketing
• Data analysis
• AI-enabled creative tools
• Cross-functional communication

Location

• South Florida
• Remote

Work Type

• Full-time
• Remote-first

Experience Level

• 8+ years of experience

Salary/Compensations

• $150,000 - $170,000

Benefits

• Profit-sharing bonus
• Competitive benefits

About the Company

• Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors.
• Brands include FinanceBuzz, All About Cookies, and OnlyInYourState.
• Mission is to connect consumers with leading brands through data-driven content and technology.
• High-growth, high-performance culture focused on speed, ownership, and measurable impact.

Equal Opportunity

• We are an Equal Employment Opportunity company committed to a diverse and inclusive team.
• We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, veteran status, disability, or other protected characteristics.