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About the Role

The Head of Marketing leads brand strategy and demand generation for the UK and US markets, translating company objectives into an integrated marketing strategy. This role manages a hybrid in-house and agency model, partnering with Sales, Product, and Customer Growth on go-to-market planning and pipeline health.

Responsibilities

• Lead the development and execution of a fully integrated marketing strategy that drives awareness, demand, and brand growth across all LandTech solutions.
• Shape cohesive marketing initiatives across digital, content, events, and communications, ensuring consistent messaging and positioning.
• Own the digital marketing strategy (SEO/SEM, social, email, paid media) to maximise visibility, engagement, and lead generation.
• Use customer insight, market intelligence, and data-driven analysis to inform strategy, identify opportunities, and continuously improve marketing effectiveness and ROI.
• Lead go-to-market execution in partnership with Product, Sales, and Customer Growth.
• Partner with the Revenue team to interrogate full-funnel conversion data and translate insights into actionable recommendations.
• Own MQL definition and lead-scoring criteria in partnership with the SDR function.
• Partner with Customer Growth to develop marketing programmes that support retention, cross-sell, and expansion.
• Embed AI tools and automation into the team's day-to-day workflows, driving adoption and measurable efficiency gains.
• Build, lead, and develop a high-performing marketing team in a hybrid in-house and agency model.
• Manage external agency and freelancer relationships, setting clear briefs and holding partners to account.
• Lead marketing strategy and execution across the UK and US, including national housebuilder targets in the US.
• Build and manage the marketing budget and pipeline targets in direct alignment with the company's annual and quarterly revenue forecast.
• Champion LandTech's values of Accountability, Cohesion, and Courage.

Requirements

• Significant experience in a senior marketing leadership role, ideally within B2B SaaS or a data-led business.
• Track record of building integrated marketing strategy that connects brand, demand generation, and lifecycle engagement.
• Deep understanding of modern marketing technology stacks (CRM, automation, analytics, campaign management tools).
• Strong analytical capability to interpret customer insight, campaign data, and market trends.
• Demonstrable experience interrogating pipeline and CRM data to surface conversion and attribution gaps.
• Expert in managing and optimising digital channels (SEO/SEM, email, social, content, paid media).
• Experienced briefing, managing, and holding to account external agencies and freelancers.
• Skilled in planning and tracking marketing budgets to ensure efficient allocation, cost-effectiveness, and clear return on investment.
• Skilled in product marketing methodology (customer and market research, ICP definition, positioning, messaging frameworks, GTM planning).
• Actively uses and champions AI tools (generative AI, AI-assisted research, marketing automation).
• Proven people leadership: recruiting, developing, and inspiring a high-performing team in a hybrid in-house/agency model.

Skills

• Brand Strategy
• Demand Generation
• Digital Marketing
• Content Marketing
• Event Marketing
• Communications
• SEO/SEM
• Social Media Marketing
• Email Marketing
• Paid Media
• Data Analysis
• Market Intelligence
• Go-to-Market Strategy
• Pipeline Diagnostics
• Lead Quality Management
• Lifecycle Marketing
• Expansion Marketing
• AI Tools
• Team Leadership
• Agency Management
• Budget Management
• Product Marketing
• AI Literacy

Location

• UK
• US

Work Type

• Hybrid
• Remote-First Flexible Working

Experience Level

• Senior Marketing Leadership

Benefits

• Competitive Salary + Company Equity Scheme
• Remote-First Flexible Working
• Private Health and Dental Insurance (with the option to add dependants)
• Pension Scheme (company contributions increasing with tenure)
• Group Life Assurance of 4 x Salary
• 27 days Paid Holiday (plus bank holidays)
• £500 Growth Fund
• £200 Remote Working Fund
• Flexible Bank Holidays + Unlimited Unpaid Holidays
• Company Away Days + Volunteer Charity Day
• Reward and Recognition Programme
• Anniversary Awards

About the Company

• We’re here to drive tech-enabled change for property developers to shape the communities of the future!
• We’re supercharging the entire development process by building cutting-edge technology for every stage of a property developer’s journey towards unlocking land.
• 90% of the top 200 global cities face a housing crisis - and it’s still too difficult for developers to build the places we need.
• To keep up with demand, the property industry needs to keep evolving…
• Since 2014, we’ve been leading the charge.
• Established by two co-founders passionate about solving a complex problem, our game-changing products have become the industry standard for site sourcing and assessment.
• Now, we’re a multi-million-pound powerhouse carving our path to international success!
• We are on a mission to drive tech-enabled change for developers to shape the communities of the future.
• LandTech is supercharging the whole development process by building technology for every stage of a property developer's journey towards unlocking land.
• 90% of the 200 top global cities have a housing crisis and it's too difficult for property developers to build the places we need.
• To keep up with demand, the property industry needs to keep evolving.
• LandTech is part of that evolution.
• Established in 2014 with two Co-Founders passionate about solving a complex problem, our product offering is the industry standard for site sourcing and assessment, and we are now a multi-million-pound business carving a path to international success.

Equal Opportunity

• LandTech is committed to upholding a diverse, inclusive, equitable and innovative working environment.
• We believe that creativity thrives when people with dynamic perspectives, different backgrounds, and unique experiences come together to work cohesively.
• We strive to create a workplace where everyone feels valued, respected, and empowered to reach their full potential.
• All employment decisions are based solely on merit, qualifications, and according to business needs.