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About the Role

We are seeking a talented and detail-oriented Product Marketing Manager to support the Product Marketing team in creating and managing impactful marketing materials for life and health insurance offerings. This role involves developing marketing literature for product launches, enhancements, and regulatory changes, requiring strong writing skills and a solid understanding of insurance products, customer propositions, and selling strategies to craft engaging and clear content.

Responsibilities

Create clear, engaging, and compelling marketing literature for life and health insurance products, including brochures, cheat sheets, product videos, and sales kits.
Ensure all written materials resonate with target audiences with clarity, relevance, and ease of understanding for diverse audiences including customers and sellers, while maintaining HSBC’s tone of voice and brand guidelines.
Collaborate with multiple stakeholders to deliver impactful materials for product launches, enhancements, and regulatory-driven changes.
Conduct research to understand customer needs, seller propositions, and market trends to inform content creation and messaging strategies.
Identify opportunities to enhance the effectiveness of marketing materials.
Work closely with marketing, communications, compliance, and product teams to ensure alignment and consistency in messaging.
Coordinate with external vendors and internal stakeholders to deliver high-quality materials within deadlines.
Assist in managing workflows, prioritizing tasks, and ensuring timely delivery of marketing materials & initiatives.
Provide ad-hoc support for other marketing initiatives and projects to support the wider marketing team as required.

Requirements

Relevant proven experience in content development within the life insurance industry.
Good knowledge of life and health insurance products, customer segmentation, and effective sales proposition strategies.
Exceptional communication skills with a strong command of English (written and verbal).
Ability to craft engaging, easy-to-understand, and impactful marketing content tailored for diverse audiences.
Self-motivated, quick learner who thrives in a dynamic and collaborative team environment.
Positive, enthusiastic, and committed mindset with a “can-do” attitude.
Strong analytical skills and ability to navigate challenges with solutions.
Open to feedback and committed to personal and professional growth.

Skills

Content development
Marketing literature creation
Product launches
Product enhancements
Regulatory changes
Writing
Insurance product knowledge
Customer propositions
Selling strategies
Marketing activations
Content creation
Creative ideation
Messaging strategies
Stakeholder collaboration
Research
Brand guidelines adherence
Workflow management
Task prioritization
Vendor coordination
Analytical skills