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About the Role
Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure for our Credit Cards, Banking, and Marketplace verticals. You will partner with Yield, Paid Media, and Account Management teams to drive decision-making through data-driven insights, moving beyond dashboard creation to become a proactive analytical partner.
Responsibilities
- Audit existing reporting to identify discrepancies, redundancies, and inconsistencies.
- Develop a roadmap to standardize reporting across assigned verticals.
- Bridge business context with data understanding to identify key performance levers.
- Execute ad hoc data requests with accuracy and business context.
- Build and maintain trusted data sources to improve data consumption efficiency.
- Deliver proactive retrospective analyses on experiments, creatives, offers, seasonality, and CAC performance.
- Educate business teams on best practices to enable confident self-service analytics.
Requirements
- Minimum 7 years of experience in business intelligence or analytics.
- Direct exposure to performance or affiliate marketing.
- Expertise in SQL and working with unstructured, complex data.
- Advanced LookML development skills or equivalent experience in Power BI or Tableau.
- Proven ability to own reporting end-to-end from pipeline to dashboard.
- Experience working with messy, third-party data.
- Strong business acumen and ability to partner with cross-functional teams.
Skills
- SQL
- LookML
- Power BI
- Tableau
- Data Literacy
- Performance Marketing Optimization
- Analytical Rigor
- Business Acumen
- Communication
- Proactive Ownership
- Collaboration
Location
- South Florida
- Remote
Work Type
- Remote-first
- Full-time
Experience Level
- Minimum 7 years
Salary/Compensations
- $120,000 - $150,000
Benefits
- Profit-sharing bonus
- Competitive benefits
About the Company
- Profitable digital media company reaching over 30M+ monthly visitors.
- Brands include FinanceBuzz, All About Cookies, and OnlyInYourState.
- Mission is to connect consumers with leading brands through data-driven content and technology.
- High-growth, high-performance culture focused on speed, ownership, and impact.
Equal Opportunity
- Equal Employment Opportunity company committed to a diverse, inclusive team and culture.
- We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.