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About the Role

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure for their Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role offers a growth path into becoming a proactive analytical partner, helping the team anticipate future trends. You will collaborate closely with Yield, Paid Media, and Account Management teams to uncover insights, analyze experiments, and drive business decisions.

Responsibilities

Own the reporting infrastructure that powers decision-making across assigned verticals.
Partner closely with business teams to uncover meaningful trends and conduct retrospective analyses.
Challenge teams with insights they are not currently seeing.
Ensure that built work is used, understood, and acted upon.
Audit existing reporting to identify discrepancies, redundancies, and inconsistencies.
Develop a roadmap to standardize reporting across verticals.
Articulate how assigned verticals make money and identify key performance levers.
Improve dashboard standardization and execute ad hoc requests with accuracy and business context.
Develop trusted data sources to improve data consumption efficiency.
Build relationships with business teams.
Enable confident self-service analytics through a standardized reporting suite.
Deliver proactive retrospective analyses.
Serve as the trusted technical owner from raw data ingestion through final dashboard.
Recommend action based on findings, not just report findings.

Requirements

Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
Experience owning reporting end-to-end, from pipeline to dashboard.
Experience working with messy, complex, third-party data.
Experience partnering closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions.
Expert SQL & Comfortable with Unstructured Complex Data.
Reporting Ownership & Data Literacy.
Performance Marketing Optimization.
Advanced LookML Development (or equivalent in Power BI / Tableau).
Curiosity & Business Depth.
Analytical Rigor: Asks the hard questions and traces discrepancies to the source before drawing conclusions.
Reporting Ownership: Engages stakeholders to understand how reporting is used before building.
Business Acumen: Invests in understanding the business by asking the right questions before pulling the data.
Communication: Asks enough upfront to make sure the answer lands with the right context for the right audience.
Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.
Collaboration: Builds trust by asking genuine questions and showing they care about what stakeholders need.
Curiosity & Growth: Asks more than most and is driven to grow from technical executor into analytical partner over time.

Skills

SQL
LookML
Power BI
Tableau
Data Analysis
Business Intelligence
Performance Marketing
Affiliate Marketing
Reporting
Dashboarding
Data Modeling
Communication
Collaboration

Location

South Florida (Headquarters)
Remote-first

Work Type

Remote

Experience Level

Minimum 7 years

Salary/Compensations

$120,000 to $150,000 per year

Benefits

Profit-sharing bonus
Competitive benefits

About the Company

Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors.
Brands include FinanceBuzz, All About Cookies, and OnlyInYourState.
Mission: To connect consumers with the world’s leading brands through data-driven content and technology.
High-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Remote-first team spanning over 15 countries.

Equal Opportunity

We are proud to be an Equal Employment Opportunity company.
We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.