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About the Role

This role is part of the PR Hub at Full Fat, delivering the day-to-day execution of PR campaigns. If you're an ambitious, creative, proactive, organised and media-obsessed individual who works well in a fast-paced environment and loves the art of storytelling, this role is for you.

Responsibilities

• Support Account Managers in executing media outreach across assigned accounts
• Build and maintain media lists, research journalist contacts and track coverage
• Confidently develop and pitch feature ideas and news stories to journalists
• Draft initial press releases, media alerts and pitch emails for review
• Write compelling copy for a range of media and client-facing purposes: emails, letters, briefings, meeting agendas, press releases, competition copy and newsletters
• Monitor media for coverage, competitor activity and newsjacking opportunities
• Understand and run programmes of media promotional activity, such as competitions and sampling offers
• Support event logistics: press days, launches, activations, media immersions, press accreditation, on-site interviews, photo calls, press conferences and training days
• Attend press and consumer-facing events, representing clients and Full Fat to a high standard
• Assist in client liaison: writing status updates, meeting follow-up notes, planning for and participating in client calls
• Compile coverage reports, media round-ups and evaluate client coverage
• Keep the PR hub admin running: media databases, contact records, filing
• Contribute ideas in brainstorms, campaign planning and new business pitches

Requirements

• Have a positive, proactive and can-do mentality
• Live by the Full Fat values - Adventure, Curiosity, Own It, Human Connection and Good Vibes
• Not be afraid to roll up their sleeves when presented with a challenge
• Always be thinking of creative ways to drive results
• Love coming up with creative ideas
• Be curious about the evolving media landscape with a finger firmly on the pulse of culture
• Be passionate about story-telling and the craftsmanship around this
• Constantly work to improve media knowledge and cultivate a diverse range of media contacts
• Be interested in making new connections and meeting new people
• Be looking to join an ambitious, culture-driven agency and happy to work in a fast-paced environment
• Convey the vision and values of the agency to peers and clients
• Have previous experience in an agency environment whether through work experience or placements

Skills

• Media outreach
• Media list building
• Journalist research
• Coverage tracking
• Pitching feature ideas
• Pitching news stories
• Press release drafting
• Media alert drafting
• Pitch email drafting
• Copywriting
• Media monitoring
• Competitor activity monitoring
• Newsjacking
• Promotional activity management
• Event logistics support
• Client liaison
• Coverage reporting
• Media database management
• Contact record management
• Filing
• Brainstorming
• Campaign planning
• New business pitching

Location

• Shoreditch Office

Work Type

• Hybrid working policy - 2 days in the office
• Flexible working

Experience Level

• Previous experience in an agency environment

Salary/Compensations

• £28,000 - £32,000

Benefits

• London Living Wage employer
• Competitive salary package reviewed annually
• Enhanced holiday with 28 days holiday as standard
• Additional days for birthdays and length of service
• Office closing over Christmas & New Year
• Social and cultural programme
• Experiences
• Wellbeing events
• Mental health training and check-ins
• Annual team summit event (2-3 day company trip)
• Lieu time for weekend client launches and festivals
• Brekkie, snacks and fresh fruit delivery
• Monthly lunch on the house
• Annual company-wide bonus scheme when targets are met
• Cycle to work scheme

About the Company

• Full Fat is a culture-led creative and communications agency creating movements that connect deeply, add value to communities and deliver lasting impact.
• Working across live events, music, food and drink, fashion, travel and art, the agency helps brands resonate in culture through insight-led strategy, behavioural science, and culture-first storytelling.
• A certified B Corp, Full Fat works with brands including 1664 Blanc, Poretti, Crosta Mollica, Mega City, Sziget Festival, Burger & Lobster and many more, with a mission to change the marketing industry for the better through responsible marketing and a long-term commitment to people and the planet.