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About the Role

This role is part of the Entain Transformation team within the Commercial function, identifying and solving complex business problems to ensure customers have best-in-class experiences. The AI Transformation Manager will lead and own the AI agenda across the Commercial function, identifying, prioritizing, and implementing AI opportunities that deliver measurable commercial value, operational efficiency, and enhanced customer outcomes.

Responsibilities

Own and evolve the AI agenda within the Commercial organisation, ensuring alignment with broader business strategy and priorities.
Apply deep subject matter expertise in AI and data-driven technologies to identify high-value business opportunities.
Partner with stakeholders across Commercial, Product, Technology and Customer functions to gather, structure, and prioritise problem statements and use cases with measurable commercial impact.
Build an AI opportunity pipeline, balancing strategic transformation initiatives with quick-win operational improvements.
Lead the implementation of AI initiatives from proof-of-concept through to scaled business adoption.
Help ensure AI capabilities become embedded into business processes, decision-making, and customer experiences.
Educate and upskill colleagues on the application of AI tools and capabilities in both customer-facing, and day-to-day working practices.
Work closely with technology teams to define requirements, implementation approaches, governance, and success measures.
Monitor performance and effectiveness of AI solutions and continuously optimise where appropriate.
Act as the central point of leadership and coordination for AI-related initiatives within Commercial.
Build relationships with senior stakeholders to align priorities, communicate progress, and influence decision-making.
Facilitate cross-functional collaboration to ensure alignment between business needs and technology teams.

Requirements

Strong understanding of AI technologies
Experience identifying and delivering AI-driven business transformation initiatives within a complex organisation.
Ability to bridge technical and non-technical audiences, translating business problems into practical technology solutions.
Strong commercial acumen with the ability to assess value, prioritise opportunities, and drive measurable business outcomes.
Experience engaging with senior executives.
Strong analytical thinking, problem-solving, and decision-making capability.
Experience establishing governance or frameworks for technology-enabled transformation.

Skills

AI technologies
Data-driven technologies
AI opportunity pipeline management
AI implementation
Stakeholder engagement
Cross-functional collaboration
Analytical thinking
Problem-solving
Decision-making
Governance frameworks

Location

Work Type

Hybrid working

Experience Level

Manager

Benefits

Generous group bonus scheme
Private medical insurance
Pension scheme – matched to 6%
Ability to buy and sell holiday
Free subscription to wellbeing app Unmind
Additional “It’s Your Game” day off to use at either Christmas or New Year
Entain & Enhance days – 2 paid days off to focus on your professional or personal development
Share save scheme

About the Company

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Equal Opportunity

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.