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About the Role

The Formats & Unscripted Marketing Executive plays a key role in delivering marketing campaigns and maintaining the digital presence of ITV Studios' world-leading formats and unscripted catalogue. This is a varied, hands-on role for someone who enjoys combining creativity with organisation, is confident managing digital content and websites, and can spot opportunities to improve how customers discover and engage with our catalogue.

Responsibilities

Support the Senior Marketing Managers in planning and delivering integrated marketing campaigns across ITV Studios' Formats and Unscripted portfolio.
Create marketing assets including presentations, pitch decks, copywriting and campaign materials in collaboration with internal creative teams and external agencies.
Build and deliver email marketing campaigns, reporting on performance and recommending improvements, owning the Unscripted email calendar.
Support the delivery of marketing activity for priority titles as well as wider catalogue campaigns throughout the year.
Produce campaign reports, producer updates and post-market presentations.
Take ownership of the Formats and Unscripted areas of the ITV Studios website and digital catalogue, ensuring front and back catalogue content is accurate, engaging and commercially focused.
Curate homepage features, collections, promotional rails and seasonal campaigns that showcase priority titles, catalogue themes and commercial opportunities.
Develop and execute content plans that drive buyers to the website, increasing engagement with both new launches and back catalogue content.
Work closely with Sales, Content and Digital Products teams to identify gaps, improve content discoverability and optimise the customer journey.
Monitor website performance and customer behaviour, making recommendations to continually improve engagement and conversion.
Manage marketing information within ContentHub and other content management systems, ensuring assets, metadata and content remain accurate and up to date.
Create sales materials that support buyers throughout the sales cycle, including presentations and promotional assets.
Work with teams to respond to customer requests and coordinate marketing materials across international markets.
Support back catalogue marketing initiatives by identifying opportunities to promote library content, develop thematic collections and maximise commercial value across the catalogue.
Support the delivery of ITV Studios' presence at key international markets and events including ITV Studios Festivals, MIPCOM and Asia Television Forum.
Coordinate campaign assets, marketing materials and digital content for events.
Assist with marketing administration including purchase orders, invoices, campaign tracking and reporting.
Maintain marketing databases and CRM records.
Support wider Studios Marketing projects as required.

Requirements

Experience in a marketing, digital marketing or content marketing role.
Experience managing website content, digital catalogues or Content Management Systems (CMS), with an understanding of content curation and customer journeys.
Excellent copywriting and proofreading skills.
Experience creating marketing presentations, emails and digital marketing assets.
Strong project management and organisational skills with excellent attention to detail.
Ability to manage multiple projects and prioritise competing deadlines.
Confident working with stakeholders across different teams.
Strong presentation skills.
Experience curating website content or digital catalogues.
Experience using Salesforce, Marketing Cloud or similar CRM/email platforms.
Experience using Photoshop or similar creative software.
Experience analysing website or campaign performance using analytics tools.
Knowledge of television, media or entertainment marketing.
Experience working with content libraries or asset management systems.
Experience using AI tools.

Skills

Marketing
Digital Marketing
Content Marketing
Website Content Management
Digital Catalogue Management
Content Management Systems (CMS)
Content Curation
Customer Journeys
Copywriting
Proofreading
Presentation Creation
Email Marketing
Digital Marketing Asset Creation
Project Management
Organizational Skills
Attention to Detail
Stakeholder Management
Presentation Skills
Salesforce
Marketing Cloud
CRM Platforms
Email Platforms
Photoshop
Creative Software
Analytics Tools
Television Marketing
Media Marketing
Entertainment Marketing
Content Libraries
Asset Management Systems
AI Tools

Location

White City, London

Work Type

Hybrid

Benefits

Flexible working with a range of options to suit everyone
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

About the Company

Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.

Equal Opportunity

ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage.
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Find out more about applying with a disability [https://careers.itv.com/blog/joining-itv-with-a-disability].