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About the Role

Lightspeed is seeking a senior product marketing leader to drive the go-to-market success of its Hospitality product line in EMEA. You will lead a full-lifecycle product marketing team, managing the entire customer journey and being accountable for revenue impact. Reporting to the Head of Marketing, EMEA, you will serve as the liaison between various departments and the voice of the restaurateur within Lightspeed.

Responsibilities

Architect and orchestrate the EMEA go-to-market strategy for the Hospitality product portfolio, aligning Product, Sales, and Marketing and owning commercial outcomes.
Own the messaging and positioning framework for Lightspeed's Hospitality solutions, establishing clear competitive differentiation and translating product value.
Lead, mentor, and grow a team of four experienced product marketers, setting team goals and owning PMM-led initiative results.
Direct lifecycle marketing strategies across the full customer journey, with measurable contribution to revenue and expansion targets.
Own and deploy the Hospitality PMM budget, prioritizing investments that drive business outcomes and reporting on return.
Champion the voice of the customer, define the market research roadmap, and surface insights to inform product strategy, positioning, and GTM planning.
Drive pricing and packaging alignment across GTM, Product, RevOps, and Finance, grounding commercial decisions in market and customer insight.
Deepen partnerships with Product and Technology teams, shaping the product roadmap with market and customer evidence, and managing the launch process for new products and features.
Equip sales and partner teams with the messaging, tools, and training required to sell and deliver Hospitality offerings.
Maintain and refine processes and workflows across the GTM organization, including launch management, insight sharing, and cross-functional planning.
Build influential relationships across Product, Sales, Customer Success, Partnerships, and regional Marketing teams, collaborating with Product Marketing leaders in other regions.

Requirements

10+ years in product marketing, lifecycle/growth marketing, or a similar go-to-market role.
Proven experience leading, mentoring, and developing a high-performing team.
Deep expertise in B2B SaaS marketing, ideally serving SMB audiences.
Demonstrated success partnering with Product and Technology teams to influence roadmaps and deliver successful launches.
Experience owning post-launch growth motions (adoption, upsell, cross-sell, retention) with clear revenue accountability.
Experience managing marketing budgets and prioritizing spend against business outcomes.
Strong quantitative and commercial acumen.
Excellent written and verbal communication skills, with the ability to lead through influence across senior cross-functional stakeholders.
An AI-first working mindset, from research and content to launch execution, and a track record of raising a team's AI fluency.
Genuine curiosity about helping SMBs and restaurateurs succeed.

Skills

Product Marketing
Lifecycle Marketing
Growth Marketing
Go-to-Market Strategy
B2B SaaS Marketing
Team Leadership
Budget Management
Market Research
Pricing and Packaging
Sales Enablement
Cross-functional Influence
AI Fluency

Location

EMEA

Work Type

Flexible
Remote

Experience Level

Senior
10+ years

Education Level

MBA or Product Marketing Alliance certification

Benefits

Lightspeed RSU program
Unlimited paid time off policy
Flexible working policy
Immediate access to health insurance
Health and wellness benefits
Paid leave assistance for new parents
1 paid volunteer day annually
Two months allowance to work from anywhere

About the Company

Lightspeed is building communities through commerce. Our one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks. Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Equal Opportunity

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.