About the Role
We are seeking a strategic and results-driven Marketing Manager to develop and execute marketing initiatives that promote Fidelity International’s products and solutions across South East Asia. This role requires a well-rounded marketer with strong financial product knowledge and experience delivering integrated campaigns across multiple channels and client segments. The ideal candidate will bring creativity, a hands-on approach, and a growth mindset, combined with strong collaboration and stakeholder management skills. They will be comfortable managing a broad marketing remit, using data and performance insights to inform decisions, and representing Marketing effectively with internal and external stakeholders.
Responsibilities
- Develop and deliver integrated marketing campaigns (above-the-line, below-the-line, digital, and events) aligned to business objectives, client needs, and market priorities
- Drive brand awareness and client engagement in B2B and B2B2C markets through campaigns, activations, and content across multiple touchpoints
- Create and execute high-quality marketing materials to support key focus capabilities and products, including the management of core client-facing materials
- Support distributor partner activations and client engagement events across SEA markets, for Intermediary, Institutional, and Private Banking distribution channels
- Partner with internal teams to ensure website content and client communications are accurate, timely, and aligned with marketing priorities
- Work closely with sales, product, investment, digital, compliance, and regional marketing teams to ensure marketing initiatives are effectively planned, approved and delivered
- Track campaign performance, manage KPIs and translate analytics, attribution and client engagement data into actionable insights to improve marketing effectiveness
- Participate in APAC-wide marketing projects ensuring that SEA marketing needs are represented
- Build and maintain strong stakeholder relationships, acting as a persuasive but collaborative partner to influence outcomes in line with marketing and business priorities
Requirements
- 7+ years of marketing experience in the investment funds industry (asset management or related financial services)
- Able to work independently while thriving in a team environment - collaborative and comfortable working across functions and geographies
- Proven track record in delivering integrated, multi-channel campaigns with measurable results
- Strong understanding of marketing attribution, measurement, and analytics, with a conversion-focused mindset
- Excellent organisation skills, able to manage multiple complex tasks and priorities concurrently
- Exceptional communication skills, with excellent command of written and spoken English
Location
- Singapore
Work Type
- Permanent
Experience Level
- Level 5
Benefits
- Comprehensive benefits package
- Value your wellbeing
- Support your development
- Flexible working arrangements
About the Company
- Proudly helping clients build better financial futures for over 50 years.
- Working together and supporting each other all over the world.
- The South East Asia marketing team supports business growth and brand awareness for Fidelity International across Singapore and the wider region.
- The team develops and executes marketing strategies for Intermediary, Institutional, and Private Banking channels, working in close partnership with Distribution, Investments, and broader APAC Marketing teams.
- A lean and collaborative team that values accountability, adaptability, and partnership.
