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About the Role

The Paid Social Manager will play a key role in leading the strategy and delivery of B2B paid social activity across multiple platforms. You will be responsible for crafting audience first media approaches, optimising full funnel performance and ensuring campaigns deliver against their goals & objectives. This role requires someone with proven B2B experience, a strong grasp of how paid social supports long and complex buyer journeys and the ability to translate data into actionable insights that drive meaningful impact.

Responsibilities

Developing B2B-specific paid social strategies aligned to client business goals, target industries, buying committees and the full customer journey.
Partnering closely with clients to define KPIs such as marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
Leading the end-to-end activation of paid social campaigns across platforms such as LinkedIn, Meta, Reddit, X and emerging B2B environments.
Managing always on activity alongside campaign bursts, ensuring the right balance of awareness, consideration and conversion tactics tailored for long sales cycles.
Ensuring all campaigns launch on time, meet quality standards and stay within budget.
Serving as the day-to-day B2B paid social expert for clients, providing clear recommendations, performance updates and strategic guidance.
Building strong relationships with Client Services, Strategy, Data and other Paid Media teams to ensure an integrated & aligned approach.
Translating complex performance data into simple, actionable client narratives.
Owning optimisation frameworks that aim to improve performance e.g. lead quality, cost-per lead reductions etc.
Producing insightful reporting that connects paid social performance to business impacts, using CRM or marketing automation data where applicable.
Identifying growth opportunities across accounts, including new platform tests, creative enhancements, audience refinements and measurement evolution.

Requirements

Strong experience planning and managing B2B paid social campaigns, preferably within an agency or client facing environment.
Deep understanding of LinkedIn Campaign Manager.
Ability to build strategic audience plans that target job titles, functions, industries etc.
Solid grasp of B2B marketing principles, including funnel design, lead qualification, nurture flows and CRM integration.
Exceptional analytical skills with the ability to interpret complex performance data and connect it to business outcomes.
Confident communicator & presenter.
Proven track record of delivering successful B2B performance for clients (e.g., CPL, MQL, SQL, pipeline contribution).

Skills

Paid Social
B2B Marketing
LinkedIn Campaign Manager
Audience Planning
Funnel Design
Lead Qualification
Nurture Flows
CRM Integration
Analytical Skills
Communication
Presentation

Location

London

Work Type

Hybrid Working
Full time
Permanent

Benefits

Competitive salary
Benefits package that you can tailor to your needs

About the Company

Dentsu is an integrated growth and transformation partner to the world’s leading organizations.
Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.