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About the Role

Hasbro is seeking a Product Development Manager to lead the delivery of best-in-class licensed softlines products across EMEA, managing licensees and retail partners from concept to final approval. This role requires strong product judgment, fashion awareness, and a detailed understanding of licensed product development to ensure brand-right, commercially credible, and relevant product ranges for EMEA consumers. You will also guide a junior team member's work and development.

Responsibilities

Manage licensed softlines development from concept through to final approval, ensuring products are creatively strong, commercially viable and brand-aligned.
Review submissions across categories, giving clear feedback on graphics, shape, colour, fabrication, trims, print technique, packaging and overall execution.
Work with licensees, agents, retailers and internal teams to resolve creative challenges and keep multiple live projects moving.
Maintain a high standard of review across day-to-day submissions, samples, line plans and final approvals.
Bring a strong understanding of fashion, lifestyle, pop culture and consumer trends across EMEA, and translate it into practical product direction.
Track competitor activity, retail shifts, collaborations and fandom trends, sharing insight with the team.
Support trend boards, product inspiration and seasonal direction for partners.
Help Hasbro brands show up fresh, relevant and credible across fashion and lifestyle retail.
Build strong working relationships with licensees, agents and retail partners across EMEA.
Lead creative kick-offs, line planning, range reviews, trade meetings and retailer presentations where required.
Help partners interpret Hasbro brands, style guides and product expectations to build stronger commercial ranges.
Act as a trusted day-to-day contact for key EMEA accounts and selected DTR programmes.
Protect and elevate Hasbro's IP, ensuring products reflect the tone, character and consumer appeal of each brand.
Work with creative, franchise, legal, retail development and commercial teams to align product development with wider business goals.
Identify opportunities to elevate execution and support category growth, including fashion-led ranges, capsule collections and retail exclusives.
Guide the day-to-day work of a junior team member, supporting their development and feedback skills.
Coordinate input from internal and external partners across multiple projects, keeping approvals and next steps clear.
Share product knowledge and market awareness with the wider team, and support a collaborative, organised team culture.
Maintain accurate approval records, sample trackers and project status reports.
Use internal approval systems and product development tools consistently.
Help improve ways of working across creative review, approvals and sample management.
Balance multiple brands, partners and deadlines while maintaining attention to detail.

Requirements

Experience in softlines product development, fashion design, apparel development, licensed consumer products, retail product development or a related role.
A good eye for fashion, product and detail, and judgement on whether a product feels right creatively, commercially and technically.
Able to give clear written and verbal feedback on graphics, shape, colour, materials, trims, print methods, construction, packaging and range coherence.
Understand how to balance creative ambition with brand requirements, production reality, retail needs and price points.
Comfortable working across multiple brands, partners, categories and markets at once.
Build strong relationships with internal teams and external partners, and know how to influence, guide and problem-solve constructively.
Comfortable supporting the work of others — through mentoring, project leadership, creative guidance or cross-functional collaboration.
Experience in fashion, apparel, accessories, footwear, lifestyle products, licensed consumer products or a related softlines category.
Understanding of product development from concept through to approval or production.
Experience with licensed product approvals or brand assurance processes.
Good knowledge of fashion trends, consumer behaviour and retail across EMEA.
Able to review submissions and give clear creative, commercial and technical feedback.
Good presentation, organisation and communication skills.
Able to manage multiple projects, partners and deadlines with accuracy and attention to detail.
Comfortable working with creative assets, style guides, samples, trend references and approval systems, and with licensees, agents, retailers and internal stakeholders.
Experience with entertainment, gaming, toy, character, lifestyle or fandom-led brands.
Experience supporting fashion collaborations, capsule collections, retail exclusives or DTR programmes.
Experience using licensed product approval systems or product development tracking tools.
Knowledge of sustainability, ethical sourcing, compliance or quality standards in softlines.

Skills

Product development
Fashion design
Apparel development
Licensed consumer products
Retail product development
Product judgment
Fashion awareness
Creative feedback
Trend analysis
Relationship building
Presentation skills
Organization skills
Communication skills
Project management
Attention to detail

Location

London, UK
Uxbridge, UK

Work Type

Hybrid

Experience Level

Manager

Benefits

Annual and long-term incentives
Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks

About the Company

At Hasbro and Wizards of the Coast, we collaborate with passionate teams to reimagine iconic brands and create experiences that spark joy, connection, and community through the magic of play.
Hasbro is a company that takes play seriously, looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before.

Equal Opportunity

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