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About the Role

As our Head of Marketing, you'll create and deliver integrated campaigns that drive visitor attendance, support exhibitor retention, and contribute to the continued commercial success of the portfolio. You'll shape the wider marketing approach, manage a significant budget, and lead a team of marketers, fostering a collaborative and high-performing environment.

Responsibilities

• Develop the overall strategy for the growing exhibitions portfolio in collaboration with the Marketing Director.
• Plan, deliver, and optimize campaigns for two B2B exhibitions across digital and offline channels to drive visitor attendance, exhibitor retention, and commercial growth.
• Manage a significant marketing budget, ensuring timely delivery within budget and a strong return on investment.
• Monitor campaign performance, analyze results, and use insights to identify new audience growth opportunities and improve marketing activity.
• Build strong relationships with colleagues across the company to ensure marketing activity supports wider commercial objectives.
• Line manage, coach, and develop a team of 4, setting clear objectives and supporting their professional development.
• Take ownership of campaign performance, introducing fresh ideas and innovative approaches to strengthen the exhibitions portfolio and deliver measurable results.

Requirements

• Previous experience as a Senior Marketing Manager, Head of Marketing, or in a similar marketing leadership role.
• Proven track record of planning and delivering successful marketing campaigns for exhibitions, conferences, events, or other B2B products.
• Proven experience leading, coaching, and developing a marketing team.
• Confidence managing significant marketing budgets, measuring campaign performance, and using data to inform marketing decisions.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and deliver results.
• Strong communication and stakeholder management skills, with experience working collaboratively across sales teams and other commercial stakeholders.
• A proactive approach, bringing fresh ideas and a commitment to continually improving marketing performance.
• Applicants must have the right to live and work in the UK.
• Visa sponsorship is not offered for this role.

Skills

• Paid digital marketing
• Email marketing
• Social media
• Content marketing
• Website optimisation
• Managing external agencies and suppliers

Location

• Herne Hill

Work Type

• Hybrid
• Permanent
• Full-time

Experience Level

• Marketing leadership

Education Level

• Degree or professional marketing qualification (not essential)

Benefits

• Hybrid working
• Real ownership in your role
• Development through hands-on learning, mentoring, and internal progression
• Exposure to specialist markets and loyal professional audiences

About the Company

• Mark Allen is a specialist media business with more than 40 years of experience building trusted brands for professional audiences.
• Mark Allen Group has built and grown specialist media brands that inform, connect and support professional communities, combining trusted content, data, events and insight.
• A commercial media owner with a long-term mindset, balancing strong legacy brands with innovation and evolution.