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About the Role
You will develop and execute the annual trade marketing strategy aligned to Disney Advertising’s commercial priorities and key content moments. Reporting to the Senior Manager of Sales Enablement and Trade Marketing, you will partner with sales, marketing, and external stakeholders to position Disney Advertising as an innovative, premium, and client-centric partner.
Responsibilities
- Develop and deliver the annual trade marketing strategy across Australia and New Zealand.
- Lead premium client activations, industry events, hospitality experiences, agency roadshows, and category showcases.
- Partner with senior sales leaders to identify opportunities for deepening agency and client engagement.
- Utilize insights, market intelligence, and performance data to shape initiatives supporting commercial outcomes.
- Manage event strategy, creative direction, logistics, budgets, suppliers, and post-event reporting.
- Collaborate with communications teams to amplify trade initiatives across PR, social, and industry channels.
- Oversee external agencies, vendors, and event partners to ensure high-quality, on-brand outcomes.
Requirements
- Minimum 7 years of experience in trade marketing, B2B marketing, media, advertising, brand, or related roles.
- Strong understanding of the Australian media landscape and agency environment.
- Proven experience delivering high-impact client events, activations, and integrated marketing initiatives.
- Exceptional project management skills with the ability to manage multiple priorities, timelines, and stakeholders.
- Strong communication, stakeholder management, and relationship-building skills.
- Creative, commercially minded approach with strong attention to detail.
- Collaborative team player capable of thriving in a fast-paced, brand-led environment.
Skills
- Trade marketing
- B2B marketing
- Project management
- Stakeholder management
- Event management
- Strategic planning
- Market intelligence analysis
Location
- Sydney, Australia
Work Type
- Full time
Experience Level
- Minimum 7 years
About the Company
- The Walt Disney Company is a global leader in entertainment, information, and inspiration.
- Innovation, imagination, and inclusion are at the core of the company's culture and success.
Equal Opportunity
- The Walt Disney Company is an Equal Opportunity Employer.
- Committed to building a diverse and inclusive workforce that is representative of its audiences and where all can thrive and belong.