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About the Role

As the Manager, Japan End-to-end Experience and Connection Strategy, you’ll help drive targeted, experiential campaigns that are data-driven, occasion-based, and always on to drive the power of our network and scale. You will create a strategic plan across all Owned, Earned, Shared and Paid media, determining how to best invest brands direct marketing expense (DME) to build best-in-class consumer connections.

Responsibilities

Act as the subject matter expert of consumer channel behaviors and trends and translate these trends, business objectives and brand strategies into compelling agency briefs and media strategies.
Partner with Cross Functional team of Brand, Integrated Marketing Experience (IMX) and Customer teams to deliver integrated communications programs.
Activate programs with external media agencies and vendor companies and serve as day-2-day contact for questions and deliverables.
Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.
Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.
Constantly strive to leverage media tools (analytics, Marketing mix modeling [MMM], audience data, bespoke research, IMX Tracking, competitive reporting) to close the loop of impressions, expressions, conversations and actions through to transactions and advocacy.
Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.
Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.
Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.
Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.

Requirements

Bachelor's Degree in Marketing, Business, Communications, or related field
5 or more years of experience in Marketing, Media, or Connections Planning/Technology
Experience with strategy development and media planning and buying both online and offline
Possess strong analytical skills and understanding of "Media Math" concepts
Advanced knowledge of digital display, mobile, video, programmatic, CTV/OTT, etc.
Working knowledge of all aspects of paid search and social media.
Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Detail-oriented with exceptional critical thinking and problem-solving abilities
Ability to prioritize tasks, collaborate with teams, and work under pressure
Strong communication, project management and time management skills
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
Strong Verbal & Written Communication Skills

Skills

Marketing
Media
Connections Planning/Technology
Strategy Development
Media Planning
Media Buying
Online Media
Offline Media
Analytical Skills
Media Math
Digital Display
Mobile
Video
Programmatic
CTV/OTT
Paid Search
Social Media
Marketing Principles
Advertising Principles
Media Concepts
Media Terms
Creative Requirements
Budget Requirements
Critical Thinking
Problem-Solving
Prioritization
Collaboration
Working Under Pressure
Communication
Project Management
Time Management
Microsoft Office Suite
Verbal Communication
Written Communication

Location

Japan
Tokyo

Work Type

Full-time

Experience Level

5 or more years of experience

Education Level

Bachelor's Degree

Benefits

Global Connections: You can develop, enhance, and maintain global connections to move faster and learn from others.
Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered lets you bring your best self to work.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant.

About the Company

Great marketing begins with human insights, understanding what the consumer wants, making a superior tasting product and through the consumer passion points, telling the brands story in a relatable way.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day.
Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands.
As a global organization, we seek opportunities to embrace and champion progress.
Our careers span across functions and are globally connected to give you an unmatched career experience.
The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world.