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About the Role

Expedia Group Advertising (EGA) connects the world's leading travel advertisers to powerful first-party travel intent data. Our Travel Media Network reaches millions of travelers across Expedia Group's brands, delivering measurable outcomes for travel brands. This role is crucial for seizing a growth inflection point in Japan and the Asia-Pacific region, addressing the increasing pressure on Destination Marketing Organizations (DMOs) to demonstrate ROI and compete for high-value travelers.

Responsibilities

Own and grow EGA's revenue from Japan's DMO ecosystem through new client acquisition and deepening existing partnerships.
Navigate government procurement processes, including RFP responses and proposal preparation.
Build trusted relationships across multiple levels of DMO organizations.
Develop partnership proposals addressing strategic challenges for Japanese DMOs.
Collaborate with advertising agencies that influence DMO media budgets.
Develop and grow commercial relationships with Japan's major airport operators and affiliated advertisers.
Identify partnership opportunities with airport commercial and marketing teams.
Collaborate with the global airport vertical team to adapt global frameworks to the Japan market.
Build and manage a robust deal pipeline, leading negotiations from prospecting to signed agreements.
Exceed quarterly and annual revenue targets while maintaining client satisfaction and campaign performance.
Collaborate cross-functionally with global and APAC teams to deliver comprehensive partnership solutions.
Represent EGA at industry events, DMO forums, and tourism trade shows.
Provide market intelligence and voice-of-customer insights to inform product and proposition development.

Requirements

Native or near-native Japanese proficiency (written and spoken).
Professional English fluency required for internal business.
Deep, hands-on knowledge of Japan's tourism and destination marketing ecosystem.
Demonstrated experience working with or selling to Japanese government-linked organizations.
Experience navigating formal procurement and tender processes.
5+ years of B2B business development, media, or advertising sales experience.
Track record of closing complex, multi-stakeholder deals.
Proven experience working within or alongside Japan's major advertising agency ecosystem.
Experience on the buy-side or strategy side of destination marketing.
Familiarity with digital advertising products: programmatic, sponsored content, audience targeting, travel intent data, and performance measurement.
Experience in the airport or aviation commercial sector is a meaningful advantage.
Track record of winning competitive tenders or RFP processes in a media, technology, or marketing services context.
Knowledge of Korea's tourism and marketing ecosystem is a plus.
Relationship builder by instinct, investing in trust over time.
Comfortable operating in ambiguity and navigating complex organizational dynamics.
Commercial rigour: ability to build a credible business case, construct a compelling proposal, and lead negotiations.
Understanding of Japanese government bodies' approach to accountability, reporting, and stakeholder alignment.
Confident communicator in both cultures.
Willingness to travel domestically and internationally as required.

Skills

B2B business development
Media sales
Advertising sales
Client relationship management
Negotiation
Proposal development
Government procurement navigation
Digital advertising products
Programmatic advertising
Sponsored content
Audience targeting
Travel intent data
Performance measurement
Market intelligence
Cross-functional collaboration

Location

Japan

Work Type

Full-time

Experience Level

5+ years

About the Company

Expedia Group powers travel for everyone, everywhere through its global platform.
Driven by the core belief that travel is a force for good, Expedia Group helps people experience the world in new ways and build lasting connections.
The company provides industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.