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About the Role

We are seeking a Marketing Platform Manager to lead our martech stack strategy. This role involves building integrations, configuring platforms for demand generation and ABM programs, and ensuring clean data flow. You will set the roadmap for platform evolution and integrations, making the technical and commercial case for proposed changes. This is a hands-on individual contributor role within the Digital team, reporting to the VP of Digital Marketing. The primary focus is on refreshing the 6Sense platform and accelerating time to value to drive revenue growth.

Responsibilities

Administer 6Sense across ABM, predictive, data workflow, and segment modules, and keep the data model refreshed.
Own integrations between Marketo, 6Sense, Salesforce, and our AI SDR platform, understanding API dependencies and sync logic.
Diagnose and fix root cause issues, including sync failures, data discrepancies, or broken workflow rules, and implement monitoring.
Work with RevOps and Data teams to ensure marketing-sourced data is structured correctly and flows reliably into Salesforce.
Lead the martech roadmap by identifying platform gaps and underutilized capabilities, and recommending future developments.
Translate technical details into clear language for marketing, sales, and senior stakeholders.
Implement best-practice integrations and airtight campaign logic to drive pipeline.

Requirements

At least 7 years in martech or marketing operations within a B2B SaaS environment.
Hands-on Marketo Engage administration, including integrations to 6Sense, Snowflake, and Salesforce.
Hands-on 6Sense experience across ABM, periodic data model refresh, data workflow, and segment modules.
Working knowledge of Salesforce CRM, including field mappings, lead and contact management, and campaign influence.
A track record of building and maintaining integrations between marketing platforms.
A methodical approach to diagnosing and resolving data quality issues and platform gaps.
Familiarity with Looker or a comparable BI tool, plus GA4 and attribution reporting.
Practical use of AI tools like Claude or ChatGPT to work faster and solve problems sooner.
Strong attention to detail.
Must Have: Marketo Certified Expert and 6Sense Administrator certification.

Skills

Marketo Engage
6Sense
Salesforce CRM
AI SDR platform
API dependencies
Sync logic
Data workflow
ABM
Predictive analytics
Data quality
Platform health
Looker
GA4
Attribution reporting
AI tools (Claude, ChatGPT)

Location

Sydney CBD

Work Type

Hybrid
Full-time

Experience Level

7+ years

Education Level

Marketo Certified Expert
6Sense Administrator certification

Benefits

Quarterly wellbeing day off
Wellbeing and technology allowance
Annual flu vaccinations
Hybrid flexibility
Nearmap subscription
Stocked kitchen
In-office lunch
Showers available

About the Company

Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that.
Nearmap provides powerful aerial imagery, AI-driven analytics, and geospatial tools.
Our technology turns property uncertainty into decisive action.
We move fast, we care about craft, and we're proud of what we're building.