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About the Role
Zapp is seeking a Senior Brand Marketing Manager to develop and execute brand strategies that accelerate awareness, engagement, and growth. This role involves managing marketing campaigns across all customer touchpoints, overseeing end-to-end brand campaigns, and managing a small, ambitious team.
Responsibilities
- Manage marketing campaigns across every customer-facing touchpoint including OOH, Meta, CRM, social, influencer, partnerships, and experiential.
- Oversee end-to-end brand campaigns from strategy and brief to media planning, buying, creative development, and asset sign-off.
- Manage brand perception and consumer insight through research and translating findings into improved positioning and campaigns.
- Develop influencer and partnership strategies by identifying relevant collaborations with brands, founders, and creators.
- Ensure brand thinking is integrated into CRM, paid media, commercial, and product decisions.
- Manage and develop the brand team, applying directness and high standards.
Requirements
- Be a Zapp customer.
- Possess 6+ years of B2C brand marketing experience, ideally in a consumer brand or scaling startup.
- Demonstrate strong creative judgment and the ability to identify when creative work is not yet up to standard.
- Be commercially wired, able to justify brand investments and measure returns.
- Exhibit a proactive approach, taking ownership and finding solutions independently.
- Be culturally plugged into London, understanding its neighborhoods, brands, and relevant moments for customers.
Skills
- Brand Marketing
- Marketing Campaigns
- OOH
- Meta
- CRM
- Social Media
- Influencer Marketing
- Partnerships
- Experiential Marketing
- Creative Strategy
- Media Planning
- Media Buying
- Asset Management
- Consumer Insight
- Market Research
- Brand Positioning
- Team Management
- Cross-functional Collaboration
Location
- Nine Elms, London
Work Type
- Full-time
- On-site
Experience Level
- Senior
Benefits
- Competitive salary
- 25 days holiday per year (plus all bank holidays)
- Private Health Insurance
- Extended sick pay
- Extended maternity / paternity leave pay
About the Company
- Zapp is London’s leading premium convenience retail platform.
- Founded in 2020, Zapp aims to disrupt the multi-trillion dollar convenience retail market.
- Zapp develops best-in-class customer-centric technology and fulfilment solutions.
- Zapp partners with leading brands to deliver an exclusive range of products 24/7, delivered in minutes.