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About the Role

We are looking for a commercially minded analytics leader who loves turning complex data into clear, actionable insight. At Digitas, we believe data should do more than measure performance, it should shape strategy, unlock growth, and help brands make smarter decisions. We’re looking for a Data Analytics Lead to join our Intelligence team and play a key role in delivering best in class reporting, analytics, and data led recommendations across high-profile brand work. This is a highly visible role where you’ll work closely with cross-functional teams across data, technology, CRM, media, strategy, and delivery. You’ll help design scalable reporting ecosystems, build meaningful insight narratives, and translate complex analytics into commercial recommendations that influence decision-making.

Responsibilities

Leading the design, delivery, and optimisation of reporting and analytics solutions
Turning complex data into clear insights, recommendations, and growth opportunities
Building dashboards, reporting frameworks, and automated solutions that are easy to use and scale
Designing KPI frameworks and measurement approaches that support business decision-making
Conducting advanced analysis across marketing performance, customer lifecycle, segmentation, attribution, incrementality, forecasting, and experimentation
Presenting insights to technical and non-technical stakeholders in a clear and compelling way
Partnering with cross-functional teams to embed data-led thinking into strategy and campaign optimisation
Championing data quality, governance, documentation, and best-practice reporting standards
Exploring emerging analytics approaches, automation, AI-enabled tools, and modern data technologies

Requirements

Around 6+ years’ experience in data analytics, reporting, insights, or marketing analytics
Advanced SQL skills and experience querying complex data sets
Strong experience with data visualisation tools such as Power BI, Tableau, or similar
Experience designing dashboards, reporting ecosystems, and self-serve analytics solutions
A solid understanding of data modelling, reporting architecture, and analytics workflows
Experience with marketing measurement, attribution, incrementality, A/B testing, segmentation, forecasting, or customer lifecycle analysis
Strong stakeholder management and communication skills
The ability to turn technical analysis into clear commercial recommendations
A curious, consultative mindset and the confidence to respectfully challenge thinking where needed
An interest in emerging analytics tools, AI-enabled technologies, automation, predictive modelling, or machine learning

Skills

Data Analytics
Reporting
Insights
Marketing Analytics
SQL
Data Visualisation
Power BI
Tableau
Data Modelling
Reporting Architecture
Analytics Workflows
Marketing Measurement
Attribution
Incrementality
A/B Testing
Segmentation
Forecasting
Customer Lifecycle Analysis
Stakeholder Management
Communication
Automation
AI-enabled Technologies
Predictive Modelling
Machine Learning

Experience Level

Senior

Benefits

Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing
Creative, lively, and rewarding office environment
Publicis Liberté flexibility approach — "working your way with us."
Access to Global AI Platform Marcel
Extensive Learning & Development opportunities
Career Conversations program
Committed Diversity, Equality, and Inclusion strategy
Birthday Leave
Flexible Public Holidays
Additional 5 days of leave after 2 years of service
Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
Parental leave policy
Access to counsellors, psychologists, and professionals through Sonder
Supportive and recovery-forward culture
Working With Cancer Pledge

About the Company

Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic.
Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films.
We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.
Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Digitas — The Networked Experience Agency.

Equal Opportunity

We welcome candidates from a range of backgrounds who bring strong analytical capability, commercial curiosity, and fresh perspectives.
If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.