About the Role
The Buyer, Programmatic is responsible for the execution, optimization, and performance management of programmatic campaigns across Evergreen Trading’s client portfolio. This role owns day-to-day buying activity, campaign optimization, and vendor coordination, ensuring campaigns deliver against client KPIs and Evergreen’s financial goals. The Buyer operates with increasing autonomy, leveraging data, platform expertise, and vendor relationships to drive campaign performance and efficiency.
Responsibilities
- Execute end-to-end programmatic campaign setup within DSPs, including line items, budgets, targeting, and tracking configuration.
- Manage ongoing campaign optimizations including bidding strategies, pacing adjustments, audience performance analysis, and leveraging 3rd party measurement partner performance data.
- Troubleshoot campaign issues and ensure timely resolution prior to and during flight.
- Build mock buys for client approval.
- Coordinate RFPs, negotiate rates, and organize partner proposals to support campaign execution.
- Manage day-to-day communication with DSPs, SSPs, and publishers to ensure campaign success.
- Implement PMP deals, audience strategies, and inventory selections based on campaign goals.
- Monitor campaign pacing, delivery, and performance against KPIs, proactively identifying optimization opportunities.
- Develop campaign recaps, reporting summaries, and client-facing updates.
- Maintain accurate reporting trackers and documentation across all assigned campaigns.
- Ensure adherence to programmatic best practices across campaign setup, QA, optimization, and reporting.
- Support reconciliation, invoice clearing, and financial tracking processes in coordination with internal teams.
- Track performance and assist with reconciliation and actualization processes.
Requirements
- 2–4+ years of programmatic buying experience
- Hands-on experience with DSPs and programmatic platforms
- Strong analytical skills and ability to translate data into action
- Strong executional rigor and attention to detail
- Analytical thinker with optimization mindset
- Effective communicator across internal and external partners
- Comfortable managing multiple campaigns simultaneously
Skills
- Programmatic buying
- DSPs
- Programmatic platforms
- Data analysis
- Campaign execution
- Campaign optimization
- Vendor management
- RFP coordination
- Rate negotiation
- PMP deals
- Audience strategies
- Inventory selection
- Performance tracking
- Reporting
- Reconciliation
- Invoice clearing
- Financial tracking
Location
- NYC
Work Type
- Hybrid
Experience Level
- Mid-level
Education Level
- Bachelor’s degree
Salary/Compensations
- $65,000 – $75,000
Benefits
- 100% employee owned
- Employee Stock Ownership Plan (ESOP)
- 401(k) plan with employer match
- Evergreen covers 75% of health premiums for employee and dependent coverage
- Generous time off
- Office closure between Christmas and New Year’s Day
- Company-sponsored training
- Mentorship
- Dedication to DEIB
About the Company
- Evergreen Trading is a media investment and trade firm headquartered in NYC.
- They help brands achieve their goals by leveraging their unwanted assets to purchase media.
- Their unique approach allows clients to improve their ROI by turning excess inventory, equipment, real estate, and more into media purchasing power.
- Founded in 2009, Evergreen Trading believes its people are the most valuable part of its business.
Equal Opportunity
- Evergreen Trading is proud to be an equal opportunity employer, committed to a diverse and inclusive work environment.
- They welcome candidates from all backgrounds to apply and believe diversity enhances creativity, innovation, and overall success.
- All employment opportunities are based upon an individual’s qualifications to perform the essential functions of a particular job and business needs, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, caregiver status, veteran status, disability status, or any other legally protected characteristics.
