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About the Role

Lead Dabble's Australian marketing function and drive commercial performance in our home market, which is the engine of global growth. Own the strategy, budget, and execution across marketing, collaborating with the CMO and cross-functional leaders to drive acquisition, retention, customer value, and long-term growth. Lead a local team and direct internal agency functions to ensure a 6-star customer experience. This role offers a unique opportunity to disrupt a crowded market, make a significant business impact, and help scale the brand to 30 markets by 2030.

Responsibilities

Lead the Australian marketing function, setting strategy and direction for sustainable commercial growth.
Own key marketing and business performance metrics, including acquisition, retention, customer value, and profitability.
Develop and execute marketing plans aligned with Dabble's commercial objectives and growth ambitions.
Lead, coach, and empower a high-performing team across social, community, content, and campaigns.
Partner with Dabble's internal agency teams to deliver bold, creative work that drives results.
Identify new opportunities to grow the brand, acquire customers, and strengthen community engagement.
Collaborate with Product, Trading, Customer Engagement, Data, Compliance, and global marketing teams to achieve shared business goals.
Manage marketing investment and resources to maximize commercial return.
Champion a culture of innovation, accountability, and continuous improvement.
Ensure all marketing activity complies with Australian wagering regulations and advertising standards.

Requirements

Proven senior strategic experience leading high-performing marketing teams in fast-paced, high-growth environments.
Strong commercial acumen with a track record of driving acquisition, retention, customer value, and business growth.
Experience managing substantial marketing budgets and making data-driven investment decisions.
Ability to translate commercial objectives into clear marketing strategies and measurable outcomes.
Significant experience in the wagering and/or sports betting industry, or relevant B2C technology industry.
Experience leading cross-functional teams and influencing stakeholders at all levels.
Strong understanding of social media, content, and community-led marketing.
Exposure to leading within a regulated environment, meeting compliance requirements and advertising standards.
A creative mindset with the ability to identify opportunities that make brands stand out in competitive markets.
Strong grasp of social media platforms and trends.
Passion for sport and building brands that genuinely connect with communities.
A Dabbler's attitude is paramount, with the ability to learn quickly and adapt.
Must be a team player, willing to share with and learn from others.
Collaborative working styles are crucial.
Utilize freedom of autonomy to its absolute potential and enjoy contributing to the Dabble community.
Respect for peers is highly valued.
Encouraged to think differently, be brave, and strive to always raise the bar.
Embrace empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’.
Prioritize self-care and well-being, including taking breaks, setting boundaries, and seeking support.
Comfortable discussing well-being and accessing resources when necessary.

Skills

Gen Z fluency will be highly regarded.

Location

Australia
Melbourne (preferred)

Work Type

Remote-friendly
Hybrid

Experience Level

Senior strategic experience

Salary/Compensations

$220,000 + Super + Benefits

Benefits

Five weeks of paid annual leave
Paid parental leave for both primary and secondary caregiver
Flexibility with working hours
Sponsorship of access to the Sonder app for employees and their families with 24/7 support
Annual cash bonus based on Company performance metrics
Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year.

About the Company

Dabble has been operating a licensed sportsbook under the NTRWC since 2021 in Australia.
We deliver an extraordinary, immersive social betting experience designed for genuine interaction and engagement.
We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, and Albury.
We support remote-friendly work and encourage using our national network of offices.
We offer cross-office sponsored flights year-round to promote collaboration and connection.
Global operations span multiple markets, including an innovative Daily Fantasy Sports app in the United States (launched 2023) and a UK launch in 2025.
We are a team of highly driven enthusiasts.
Dabble Culture includes: Dress for your day, switch up your office/work from home/work from wherever, genuine like-minded team of visionaries, scheduled focus time, annual convention (Dabblecon), and upholding core Values: Fun, Celebratory, Community, Evolutionary and Focus.