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About the Role

We are looking for a Senior Acquisition Manager to scale and strategically manage Google campaigns (Search, Shopping, Performance Max, Demand Gen / YouTube) with a focus on profitable new customer acquisition. You will restructure campaign architecture, build scalable Demand-Gen and YouTube strategies, and own tracking and measurement for a clean conversion architecture. This role involves analyzing the entire funnel, developing funnel architecture, collaborating with cross-functional teams, and driving performance based on key metrics. You will also conduct market and competitor research to identify performance opportunities in the competitive subscription market.

Responsibilities

Independently scale and strategically manage Google campaigns (Search, Shopping, Performance Max, Demand Gen / YouTube) with a clear focus on profitable new customer acquisition.
Restructure and consolidate campaign architecture, moving from fragmented product-based structures to conversion-strong, scalable account setups.
Build and manage scalable Demand-Gen and YouTube strategies to convert top-of-funnel reach into mid-funnel conversions.
Own tracking and measurement, ensuring clean conversion architecture in Google Ads, GA4, and Google Tag Manager.
Analyze the entire funnel from the first search click through to checkout, identifying specific optimization levers (Match Types, Bidding, Angles, Offer, LP variants, Trust elements).
Strategically develop funnel architecture with various advertorial formats (testimonials, vet content, product comparison pages) and consistent CRO logic.
Collaborate closely with Direct Response Copy, Funnel Managers, and CRO to rapidly test and iteratively improve performance hypotheses.
Drive performance data-drivenly using CAC, LTV, ROAS, and funnel metrics.
Conduct continuous market, competitor, and US research to proactively identify and leverage performance impulses, especially in the competitive subscription market.

Requirements

Minimum 5 years of hands-on experience in Paid Search / Google Ads, with at least 3 years in the D2C sector, ideally in supplements, pet, beauty, or cosmetics.
Deep technical understanding of Google Ads across Search, Shopping, Performance Max, Demand Gen / YouTube, and Competitor Campaigns, and how they interact.
Absolute tracking competence: Google Ads Conversion Tracking, GA4, and Google Tag Manager are not a black box; you ensure data accuracy before making decisions.
Account hygiene is essential: you identify fragmentation, consolidate consistently, and understand campaign-level conversion volume.
Experience with subscription models and competitive, price-sensitive markets; you know how to profitably scale high-priced D2C products with clear subscription logic.
Funnel thinking over ad thinking: you analyze data to derive concrete hypotheses and tests, from keyword intent to landing page performance.
Experience with Direct Response Funnels (including advertorials) and the strategic interplay of Paid Search and conversion architecture.
Structured, independent, and solution-oriented work style.
Fluent German (C2) and English (C1).

Skills

Paid Search
Google Ads
D2C
Supplements
Pet
Beauty
Cosmetics
Search
Shopping
Performance Max
Demand Gen
YouTube
Competitor Campaigns
Google Ads Conversion Tracking
GA4
Google Tag Manager
Subscription Models
Direct Response Funnels
Advertorials
Conversion Architecture
CRO
Landing Page Testing
A/B Testing
Microsoft Advertising
TikTok Search Ads
Upper-funnel channels

Location

Berlin
Home Office

Work Type

Flexible
Remote
Hybrid

Experience Level

Senior

Benefits

100% flexible work day
Home office setup provided (Mac or Windows)
Free coffee, tea, snacks, and breakfast cereals in the Berlin office
75% employee discount on orders up to €100 per month
Company pension plan (Betriebliche Altersvorsorge)
Company accident insurance (Betriebliche Unfallversicherung)

About the Company

We are mammaly! Our mission is healthy and happy dogs. We develop premium supplements for dogs to enable a long and good life.
Founded in 2020, mammaly is already the leading pet supplement startup in Germany.
We are committed to animal welfare and promote the health and quality of life of dogs with innovative solutions.
We adhere to high social and ecological standards and have been a certified B Corp company since 2023.