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About the Role

We are seeking a proactive and detail-oriented Digital Marketing Executive – Japan to support the launch and growth of our Japanese eCommerce platform. This role is crucial for driving localized marketing efforts and ensuring cultural relevance and optimization within the Japanese market.

Responsibilities

• Own and lead the digital marketing and editorial strategy for the Japanese locale.
• Lead the planning, execution, and optimisation of all on-site content.
• Manage end-to-end localisation workflows for global campaigns and content.
• Drive continuous on-site optimisation through data-led insights.
• Own the setup, configuration, and ongoing management of the Japanese CDP ecosystem.
• Lead the development and execution of localised CRM strategies.
• Define and manage audience segmentation, personalisation frameworks, and automation flows.
• Analyse campaign performance, extract actionable insights, and continuously optimise CRM activities.
• Own reporting cadence, delivering weekly and monthly performance reports.
• Lead the implementation of analytics frameworks specific to the Japanese market.
• Own KPI setting, dashboard development, and performance tracking.
• Ensure data integrity and tracking accuracy.
• Translate data into strategic recommendations.
• Coordinate the overall SEO strategy for the Japanese market.
• Manage and progress all Japanese tickets.
• Manage technical SEO requirements in collaboration with developers.
• Support the overall marketing approach for the Japanese channel.
• Own social media strategy and planning for Japan.
• Ensure alignment between social, CRM, paid media, and on-site content.
• Work closely with local partners to maximise brand relevance and engagement.
• Maintain and own global reporting frameworks.
• Conduct daily monitoring of Google Analytics and other data sources.
• Manage smaller APAC market activities, particularly social media planning and coordination.
• Support the global marketing team with ad-hoc strategic and operational initiatives.
• Contribute to broader digital marketing activities beyond Japan.
• Oversee translation quality and consistency across all Japanese content.
• Provide support on operational, logistical, and retail-related digital initiatives.
• Act as a key point of contact across internal teams and external partners.

Requirements

• 3+ years of experience in digital marketing, content management, CRM/email marketing, or related roles.
• Experience managing localized content and marketing campaigns for Japanese audiences.
• Familiarity with working with external agencies, partners and developers.
• Knowledge of SEO fundamentals and experience working with or coordinating with SEO agencies.
• Experience in eCommerce, preferably in a global or cross-functional team environment.
• Understanding of Japanese consumer behaviour in the digital landscape.
• Basic understanding of HTML/CSS is a plus.

Skills

• Native-level fluency in Japanese
• Strong communication skills in English
• CDP tools (preferably Ometria)
• Email marketing
• CRM best practice
• Web analytics tools (e.g., Google Analytics, GA4, or similar)
• Detail-oriented
• Excellent organizational skills
• Project management skills
• CMS platforms, ideally Salesforce
• Localization tools

Location

• Battersea office

Work Type

• Full-time

Experience Level

• 3+ years of experience

Benefits

• Staff discounts
• Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
• Perkbox Discounts and Wellness Hub
• Cycle to work scheme
• Generous annual leave allowance
• Pension Scheme
• Training and hands-on experience
• Opportunities to build new skills and gain valuable industry knowledge

About the Company

• Vivienne Westwood is one of the most iconic British fashion brands, renowned for its heritage, innovative design, and commitment to culture and activism.
• We care deeply about our people and the environment, and our core values — Gaia, Quality not Quantity, Activism, Culture & Heritage — guide us daily.
• If you share our passion for creativity, sustainability, and innovation, we’d love to hear from you.

Equal Opportunity

• Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
• We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws.
• For our privacy statement please visit this link