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About the Role
Liquid is seeking a Head of Growth to build and manage its paid acquisition engine from the ground up. This role involves scaling the engine to seven figures in annual spend and establishing it as a core competitive advantage. The position requires hands-on platform management, agency oversight, and full funnel ownership, directly impacting key company metrics.
Responsibilities
- Own paid acquisition strategy, execution, and optimization across Meta, Google, TikTok, X, Reddit, YouTube, influencers/affiliates, and emerging channels, with accountability for CAC, LTV, payback period, and funded-account growth.
- Manage ad platforms daily, including campaign building, audience structuring, bidding, creative testing, and performance analysis, while overseeing agencies and contractors.
- Build the measurement foundation, including attribution setup (MMP, pixel/server-side tracking, conversion APIs), incrementality analysis, and reporting systems.
- Drive the creative engine by partnering with design and contractors to develop ICPs, hooks, ad concepts, landing pages, and conversion paths, and establish feedback loops from performance data to creative strategy.
- Navigate ad platform policies for financial products, ensuring campaign compliance and identifying creative distribution paths.
- Shape the growth roadmap with the founding team, including budget allocation, channel mix, forecasting, and integration with other growth strategies.
Requirements
- 1+ years of experience in performance marketing, paid acquisition, or growth, preferably in consumer fintech, trading, crypto, or a similar high-growth consumer product.
- Experience managing and scaling budgets across major paid platforms (Meta, Google, TikTok, YouTube), including personal campaign building, scaling, and optimization.
- Technical fluency in attribution and tracking, including MMPs, pixels, server-side/conversion API implementations, and data interpretation.
- Entrepreneurial mentality with the ability to thrive in fast-paced environments with high agency and ownership.
Skills
- Performance marketing
- Paid acquisition
- Growth marketing
- Meta Ads
- Google Ads
- TikTok Ads
- X Ads
- Reddit Ads
- YouTube Ads
- Influencer marketing
- Affiliate marketing
- Attribution modeling
- MMPs
- Pixel tracking
- Server-side tracking
- Conversion APIs
- Creative development
- Landing page optimization
- Financial product advertising
- Budget management
- Forecasting
- Data analysis
- Communication skills
- Prioritization
- Ownership
- Agency management
Location
- New York City, NY
Work Type
- Onsite
- Full-time
Experience Level
- 1+ years
Salary/Compensations
- $125,000 – $200,000 USD
Benefits
- Early equity
- Comprehensive medical coverage
- Vision coverage
- Dental coverage
- 401(k) retirement plan
- Wellness benefits
- Transportation to-and-from office
- Fully compensated lunch
- Fully compensated dinner
About the Company
- Liquid is building the future of trading, offering a platform to trade anything, anytime, and anywhere.
- The team is small, highly efficient, motivated, and focused on engineering excellence.
- Liquid cultivates individuals who enjoy ownership and thrive off of agency.
- The company operates with a flat organizational structure.
- All employees are expected to be hands-on and contribute directly to the company's mission.
- Work ethic, contextual organization, and strong prioritization are important.
- All employees are expected to have strong communication skills, able to concisely and accurately share knowledge with teammates.