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About the Role

Improve our inbound sales team's conversion rate by coaching, accountability, role-playing, call reviews, AI insights, training reinforcement, and performance management.

Responsibilities

• Own the daily performance of our inbound sales team.
• Coach sales consultants through structured one-on-one coaching.
• Reinforce and expand on concepts taught during weekly sales workshops.
• Review recorded sales conversations and AI-generated coaching insights.
• Conduct role-play sessions using real customer scenarios.
• Inspect execution to ensure coaching becomes a daily habit.
• Hold salespeople accountable for consistently executing our sales methodology.
• Improve discovery, qualification, objection handling, follow-up, and closing.
• Accelerate new hire development.
• Reduce sales-created operational issues through better qualification and documentation.
• Partner with Sales Operations, Marketing, and Operations to improve the customer experience.
• Identify opportunities to improve both individual performance and our overall sales process.

Requirements

• Successfully improved the performance of an inbound sales team by coaching better customer conversations, reinforcing consistent execution, and holding people accountable for improvement.
• Experience improving conversion rates through coaching and accountability.
• Experience reviewing recorded sales calls and identifying coaching opportunities.
• Experience conducting one-on-one coaching and structured role-playing.
• Experience reinforcing training through consistent follow-up.
• Experience using CRM data, call recordings, and performance metrics to prioritize coaching.
• Experience helping salespeople consistently execute a defined sales process.
• Experience working in an environment where inbound customer conversations, rather than outbound prospecting, drive revenue.
• Ability to quickly learn our business, earn the team’s trust, and measurably improve performance.
• Earned the trust and respect of the sales team by the end of the engagement.
• Established a consistent coaching and accountability cadence by the end of the engagement.
• Reinforced our training through daily execution by the end of the engagement.
• Improved individual sales behaviors by the end of the engagement.
• Begun producing measurable improvements in conversion and overall sales quality by the end of the engagement.
• Contributed ideas that strengthen our evolving sales process by the end of the engagement.

Skills

• Coaching
• Accountability
• Role-playing
• Call reviews
• AI insights
• Training reinforcement
• Performance management
• Sales methodology
• Discovery
• Qualification
• Objection handling
• Follow-up
• Closing
• CRM data analysis
• Performance metrics analysis

Location

• Remote

Work Type

• Contract
• Full-time

Experience Level

• Leadership
• Sales Performance Improvement

About the Company

• TurFresh is the original and most established artificial turf cleaning and maintenance company, serving homeowners and businesses across multiple states.
• For over 26 years, we’ve focused on creating cleaner, safer, more enjoyable outdoor spaces while building lasting customer relationships.
• Every interaction, from the first call to ongoing service, is designed to earn trust and deliver long-term value.
• We continuously improve how we sell, coach, operate, and serve by embracing AI, testing new ideas, and holding ourselves accountable.
• We value curiosity and a commitment to getting better every week.
• Through our TurfRescue initiative, we make regular donations to animal shelters and rescues, supporting the care of dogs and helping the organizations that protect and rehome them.
• Our sales team is successful, highly coachable, and committed to continuous improvement.
• Our business is different from most home service companies.
• Every customer begins as an inbound inquiry.
• Customers have already expressed interest before speaking with our team.
• Sales consultants educate, qualify, quote, and close customers entirely over the phone.
• Field technicians verify measurements and perform the work. They do not sell.
• Marketing generates demand. Sales converts demand.
• We are not trying to generate more leads. We are focused on converting more of the opportunities we already earn.
• We’re constantly refining how we sell through AI, call analysis, operational feedback, experimentation, evolving sales playbooks, and continuous learning.
• We have a strong operating foundation, including AI-assisted call analysis, weekly coaching reports, CRM dashboards, sales scorecards, standard operating procedures, structured onboarding, weekly sales workshops, and KPI reporting.