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About the Role

As the Marketing Director, Japan, you will serve as the senior marketing leader and trusted advisor to the Japan leadership team, owning the Japan marketing strategy across reputation, demand, customer growth, and the partner ecosystem. You will partner with Japan sales leadership to align marketing investment with growth priorities and spot market opportunities through research and analytics. You will also own the Japan marketing budget, including agency and vendor relationships.

Responsibilities

Serve as the senior marketing leader and trusted advisor to the Japan leadership team, with a seat in country strategy and market planning.
Own the Japan marketing strategy across reputation, demand, customer growth and the partner ecosystem.
Partner with Japan sales leadership to align marketing investment with growth priorities, whitespace and account segmentation.
Spot market opportunities through research, customer feedback, win/loss insight and analytics, and champion Japan’s localisation needs with global product and marketing teams.
Own the Japan marketing budget: planning, allocation and delivery across all programs, including agency and vendor relationships.
Grow Thomson Reuters’ awareness, reputation and category position in Japan, positioning us as the trusted choice for AI-enabled solutions against global, local and AI-native players.
Set up and run local PR and earned media through a retained agency, and build a Japanese-language thought leadership program.
Run C-suite engagement programs for priority accounts, build our presence with industry analysts, associations and influential bodies, and own major moments such as SYNERGY Tokyo.
Own Japan’s marketing-created and influenced pipeline targets and marketing-attributed sales.
Run the Japan ABM motion: 1:1 and 1:few programs for Japanese multinationals and large firms, planned with Sales and connected to the regional program.
Lead launch and adoption marketing for new AI products, and turn global campaigns into Japanese-first programs built for local buyers, channels and culture, not just translated.
Build market education programs that create buyer urgency in emerging categories such as e-invoicing and tax compliance.
Work with Sales, Customer Success and Product Marketing to grow the existing customer base: adoption of new AI capabilities, cross-sell, retention and expansion.
Build a steady drumbeat of customer stories and references that drive word-of-mouth among Japanese enterprises.
Develop co-marketing and joint events with our consulting and alliance partners to extend reach and grow partner-sourced pipeline.
Champion AI-enabled ways of working and move the Japan marketing team toward AI-native practices.
Apply AI to how buyers now research and buy, including search and content discovery in Japanese.
Use data, automation and AI to improve marketing effectiveness, from lead scoring to measurement.
Lead, coach and develop the Japan marketing team.
Build a culture of accountability, collaboration and continuous learning.

Requirements

12+ years of marketing leadership in enterprise technology, SaaS or professional information services, including 5+ years building and leading teams.
Experience leading country or regional marketing in Japan.
A track record as a strategic business partner to senior sales and country executives.
Strong experience across brand, demand generation, ABM, executive engagement, communications and events, from strategy through execution.
Experience running PR and communications, including hiring and managing agencies.
Commercial fluency: enterprise buying cycles, pipeline, funnel and revenue metrics, attribution and budget management.
Experience in matrixed global organisations: localising global programs and influencing without authority.
A strong understanding of AI’s impact on marketing and buying, and the ability to lead AI-enabled change in the function.
Excellent communication, executive presence and stakeholder management, including public speaking.
Native or fluent Japanese and business-level English.
A bachelor’s degree in business, marketing or a related field, or equivalent experience.
Experience in legal, tax, risk and compliance, or professional services technology, is highly regarded.

Skills

AI-enabled marketing
Data analysis
Demand generation
Account-Based Marketing (ABM)
Executive engagement
Communications
Event management
Public Relations (PR)
Stakeholder management
Public speaking
Budget management
Team leadership
AI-native practices

Location

Japan

Work Type

Hybrid

Experience Level

Senior
12+ years of marketing leadership
5+ years building and leading teams

Education Level

Bachelor's degree in business, marketing or a related field, or equivalent experience

Benefits

Flexible hybrid working environment
Flex My Way policies
Work from anywhere for up to 8 weeks per year
Career Development and Growth opportunities
Grow My Way programming
Skills-first approach
Comprehensive benefit plans
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives

About the Company

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.
We serve professionals across legal, tax, accounting, compliance, government, and media.
Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.
Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments.
At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them.
We are not riding the AI wave — we’re reshaping the future of professional work across law, tax, compliance, and journalism.
Here, you will collaborate with smart, ambitious people who thrive on solving complex problems, delivering market-leading solutions, and innovating with curiosity and care.

Equal Opportunity

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals.
To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.