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About the Role
As a Strategy Lead, you'll help clients grow through Agentic Customer Experience (ACx), designing brand experiences that show up with intelligence, relevance, and continuity across a customer's ecosystem. You will lead ACx initiatives, collaborate with cross-functional teams, grow client relationships, and evolve our strategic practice for an agent-mediated future.
Responsibilities
- Build and lead senior client relationships grounded in genuine understanding of their business.
- Identify and develop new opportunities within accounts through rigorous insight and point of view.
- Lead primary and secondary research to surface business insights and identify strategic opportunities.
- Develop deliverables that connect audience and experience findings to commercial outcomes.
- Bring domain depth in sports, media, and entertainment to add credibility and context to the work.
- Facilitate workshops with executive stakeholders to align on direction and build momentum.
- Partner with the Head of Strategy and peers to evolve how we work, including integrating agentic and AI-native approaches.
- Contribute to methodology, tools, and ways of working that make the team sharper.
- Create compelling presentations that engage and inspire clients and stakeholders.
- Partner across disciplines - product, experience, engineering - to see strategy through to execution.
- Apply business casing and value frameworks to test proposed directions.
Requirements
- 8+ years of experience in strategy or digital/customer experience design roles.
- 3+ years in consulting or agency environments.
- Proven experience working with entertainment, sports, and/or media clients or within an entertainment, sports, or media organization.
- Proven track record in digital and customer experience strategy development.
- Strong expertise in primary and secondary research methodologies.
- Experience designing and facilitating workshops with executive-level stakeholders.
- Comfortable using AI tools in your day-to-day work, with an eye on how they're reshaping customer experience.
- Excellent data analysis, research, and communication skills.
- Ability to thrive in dynamic environments while managing multiple projects.
Skills
- Agentic Customer Experience (ACx)
- AI-native delivery
- Strategy development
- Client relationship management
- Business development
- Primary and secondary research
- Workshop facilitation
- Presentation creation
- Data analysis
- Value frameworks
- AI tools
Location
- Canada
- ET (Eastern Timezone)
Work Type
- Hybrid
- Remote
Experience Level
- 8+ years of experience
- 3+ years in consulting or agency environments
Benefits
- Modern tools, systems, and approaches
- Value for time, safety, and health
- Work community for thriving and growth
- Agentic Delivery
- Broaden skills on engagements with international brands
- Inclusive and safe environment
- AI & Strategic Upskilling
- Generous training budgets
- Mentorship
- Generous vacation policy
- Flexible personal time off (PTO)
- Customizable extended health and dental plan
- Flexible work arrangements
About the Company
- APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands.
- We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality.
- We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz.
Equal Opportunity
- APPLY is a safe, respectful, and inclusive community where differences are celebrated.
- We are committed to equal opportunity and fostering a workplace where everyone belongs.
- For recruitment accommodations, please email careers@applydigital.com.