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About the Role
Execute go-to-market initiatives that connect product innovation with customer needs. You will develop positioning, support launches, build sales enablement resources, and gather customer insights that influence future product and go-to-market strategies.
Responsibilities
- Execute go-to-market initiatives, supporting launches from planning through execution.
- Develop positioning, messaging, and customer-facing content to communicate product value.
- Create sales enablement tools, content, and training materials.
- Develop customer and market insights through research, customer conversations, and win/loss analysis.
- Translate insights into recommendations to strengthen product positioning and influence go-to-market strategies.
- Collaborate with Product, Engineering, Sales, Customer Success, and Marketing teams to ensure coordinated launches and aligned priorities.
- Act as a connector across functions to ensure successful product introduction, adoption, and refinement.
Requirements
- Experience bringing products or features to market.
- Ability to translate technical capabilities into clear, compelling customer value.
- Comfortable developing positioning, messaging, launch plans, and customer-facing content.
- Genuine enjoyment in understanding customers and uncovering insights.
- Ability to build trusted relationships across cross-functional teams.
- Effective communicator capable of presenting ideas and adapting messages to different audiences.
- Ability to navigate competing priorities with professionalism and diplomacy.
- Enjoyment in moving ideas from concept to launch, balancing multiple priorities with attention to detail.
- Organized, adaptable, and comfortable operating in an evolving environment.
- Energized by learning, experimenting, and continuously improving work processes.
- Embrace new technologies, including AI-enabled tools, to improve productivity and decision-making.
Skills
- Product marketing
- Go-to-market strategy
- Positioning
- Messaging
- Launch plans
- Sales enablement
- Customer insights
- Market research
- Competitive analysis
- Cross-functional collaboration
- Communication
- Presentation
- Storytelling
- Customer-focused thinking
- AI-enabled tools
Location
- Toronto, Ontario, Canada
Work Type
- Hybrid
- On-site
Experience Level
- Mid-level
Salary/Compensations
- $85,000–$103,000 CAD
About the Company
- Established and growing technology company undergoing an exciting period of transformation.
Equal Opportunity
- Encourage applications from candidates who reflect the diversity of the communities we serve, particularly individuals from Black, Indigenous, and racialized communities, persons with disabilities, 2SLGBTQIA+ individuals, and those with lived experience.
- Encourage applications from candidates who have 70% of the qualifications.