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About the Role

360i is an AI-native, social-first growth solution focused on helping clients move at culture-speed and translate that velocity into business outcomes. The Connected Content Lead will be responsible for creating work that people share, save, and obsess over, leading teams to craft bold, platform-native ideas that earn attention and spark conversation. This role offers the opportunity to shape the vision and build the offering from the ground up, delivering best-in-class work that breaks the internet.

Responsibilities

Championing great ideas from spark to impact, identifying and nurturing creative potential from various sources.
Raising the creative bar continuously by modeling behaviors that reflect an aspiration to scale creativity.
Pushing beyond traditional formats and channels, encouraging experimentation and embracing nonlinear storytelling.
Nurturing diverse creative talent and cultivating an environment where creativity can come from anyone.
Protecting bold ideas throughout the system, ensuring they retain their power and clarity through production and distribution.
Modeling a standard of creative excellence that inspires teams, reassures clients, and strengthens 360i’s reputation.
Standing up a modern connected content system that defines how ideas move from inputs to optimization.
Instituting AI-first practices to augment every stage of creation and iteration.
Ensuring creators, influencers, AI-generated content, and traditional production methods are viable inputs.
Working with media, social, and activation leads to ensure ideas are designed for distribution.
Working across Strategy, Creative, Production, Influencer, Social, Media, Activation, and Analytics to ensure a unified engine.

Requirements

13+ years in creative/content leadership with a track record of shipping platform-native, multi-format systems that drive measurable business impact.
Command of creator/influencer ecosystems, platform dynamics, and rights/governance frameworks.
Hands-on fluency in AI-assisted creative workflows across ideation, production, and optimization.
Strong executive presence with C-suite audiences and ability to articulate complex systems simply.
Must include a portfolio.

Skills

AI-assisted creative workflows
Creator/influencer ecosystems
Platform dynamics
Rights/governance frameworks
Executive presence

Location

Los Angeles
Detroit
Chicago
New York

Work Type

Hybrid
Full time
Permanent

Experience Level

13+ years

Salary/Compensations

$197,000 - $300,000

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

About the Company

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.