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About the Role

We are seeking a Marketing Platform Manager to lead the strategy for our martech stack. You will leverage deep, hands-on expertise across Marketo Engage, 6Sense, Salesforce CRM, and AI SDRs to build integrations, configure platforms for demand generation and ABM programs, and ensure clean data flow across the entire stack. This role involves setting the roadmap for platform evolution and integrations, making both technical and commercial cases. You will be responsible for writing smart campaign logic, building trigger and filter structures to shorten campaign marketing time. This is a hands-on individual contributor role within the Digital team, reporting to the VP of Digital Marketing. The current martech capability is not mature, and we need 6Sense expertise to refresh the platform and accelerate time to value, as proper utilization has been proven to drive significant revenue.

Responsibilities

Administer 6Sense across ABM, predictive, data workflow, and segment modules, and maintain the data model's freshness.
Own integrations between Marketo, 6Sense, Salesforce, and our AI SDR platform, with end-to-end understanding of API dependencies and sync logic.
Diagnose and resolve root-cause issues, including sync failures, data discrepancies, or broken workflow rules, and implement monitoring to prevent recurrence.
Collaborate with RevOps and Data teams to ensure marketing-sourced data is structured correctly and flows reliably into Salesforce.
Lead the martech roadmap by identifying platform gaps and underutilized capabilities, and recommending future development.
Translate technical platform details into clear language for marketing, sales, and senior stakeholders.
Build best-practice integrations and airtight campaign logic to convert Marketo architecture into pipeline.

Requirements

At least 7 years in martech or marketing operations within a B2B SaaS environment.
Hands-on Marketo Engage administration, including integrations to 6Sense, Snowflake, and Salesforce.
Hands-on 6Sense experience across ABM, periodic data model refresh, data workflow, and segment modules.
Working knowledge of Salesforce CRM, including field mappings, lead and contact management, and campaign influence.
Proven track record of building and maintaining integrations between marketing platforms.
Methodical approach to diagnosing and resolving data quality issues and platform gaps.
Familiarity with Looker or a comparable BI tool, plus GA4 and attribution reporting.
Practical use of AI tools like Claude or ChatGPT for efficiency and problem-solving.
Strong attention to detail and a commitment to platform health.

Skills

Marketo Engage
6Sense
Salesforce CRM
AI SDR platform
API dependencies
Sync logic
Data flow
Demand generation
ABM programs
Marketo architecture
Looker
GA4
Attribution reporting
AI tools (Claude, ChatGPT)

Location

Sydney CBD, Australia

Work Type

Hybrid
Full-time

Experience Level

7+ years

Education Level

Marketo Certified Expert
6Sense Administrator certification

Benefits

Quarterly wellbeing day off (four additional days annually)
Wellbeing and technology allowance
Annual flu vaccinations
Hybrid flexibility
Nearmap subscription
Stocked kitchen
In-office lunch (Tuesdays and Thursdays)
Showers available

About the Company

Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that.
Nearmap provides powerful aerial imagery, AI-driven analytics, and geospatial tools to professionals in planning, building, insurance, and government.
Our technology transforms property uncertainty into decisive action.
We foster a culture that brings out the best in our employees.
We move fast, care about craft, and are proud of what we're building.
We are energized by turning hard problems into real-world impact.